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Voluum > Decisive (9)


08-29-2015 12:52 AM #1 jessevstheworld (Member)
Voluum > Decisive

Hi, I think to someone who isn't a noob it will be pretty obvious what I've done wrong

Here's both my decisive and respective Voluum page

Do I need to make separate campaigns in Voluum?

Sorry for the silly question, I've obviously missed something...


08-29-2015 12:58 AM #2 imphocused (Member)

Sorry, I'm not too clear on what exactly you are questioning. You don't need to make separate campaigns in Voluum, you can just drill down for the specifics. How you organize is up to you.


08-29-2015 01:45 AM #3 vortex (Senior Moderator)

Sorry I'm confused as well. Generally speaking you would want to set up a corresponding campaign in Voluum for each campaign you set up on the traffic source. In Voluum you would click on "Campaigns" > "New Campaigns", and specify the landing page (if any) and offer you want, then click save, copy the campaign url and paste that into your traffic source as the destination url. And if you're using landers, don't forget to add them to voluum first, and also add your voluum "click url" to your landers anywhere you have links you want to redirect to the offer page.

That's the gist of the whole process. Feel free to explain your issue further and we'll try to provide more specific advice.


Amy


08-29-2015 02:12 AM #4 jessevstheworld (Member)

What I'm confused about is I followed Caurmen's mobile tutorial you duplicate the campaign and split WIFI, Site, Mobile for each, so now you have 4 campaigns. But when I set up tracking with Voluum for the offer I only set it up with my single Voluum link.

Vortex, since I only used the voluum link for all the campaigns shouldn't voluum show all the views for them combined?

Sorry if that's not very clearly, I'm still confused


08-29-2015 02:40 AM #5 imphocused (Member)

Ah I see. That's a detail that is easy to get caught up in. How you set it up is up to you, and as you get comfortable you may change. For example, you have one campaign in Voluum for whatever traffic source you're working with (Decisive for example). Within Decisive you have 4 campaigns (App/Wifi, App/Mobile, Site/Wifi, Site/Mobile). Within Voluum you can drill down to any of those categories so there is no need to make a separate campaign in there.

Some people make a separate campaign per traffic source, per angle, etc etc. You just need to find what is comfortable for you, as long as you can easily read and track your data.


08-29-2015 02:48 AM #6 jessevstheworld (Member)

Just to clarify, 'Visits' in volume are 'Wins' in decisive, like impressions right?

Voluum also isn't showing any clicks but as you can see in the Decisive attachment there have been clicks. I'm not sure what to make of it


08-29-2015 04:15 AM #7 imphocused (Member)

Traffic Source (Decisive) - Bids are how many times your ad was eligible to be displayed in any given placement. Wins are how many times you won the bid, so that is also the amount of impressions, or how many times your ad/banner was actually shown. Clicks are how many times your ad/banner was clicked on.

Tracker (Voluum) - If you are direct linking, then Visits is how many times the campaign url has been clicked on. In a perfect world this would match exactly with 'Clicks' from the traffic source, however duplicates, click loss, etc etc can have this number be either more or less.

Also, http://stmforum.com/forum/showthread...luum-questions


08-29-2015 04:49 AM #8 jessevstheworld (Member)

Thank you so much for you help brother.

One more question; what are 'clicks' in Voluum if visits are clicks on decisive?

Thanks again


08-29-2015 05:53 AM #9 imphocused (Member)

If you were sending visitors to your landing page, then 'Visits' would be how many times people reached the landing page and 'Clicks' would be how many of those visitors clicked through to the offer. Zeno made a great video that will show you all you need to know setting up Voluum and Decisive, which you can see at http://stmforum.com/forum/showthread...ll-Video-Guide


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