I got into unpleasant situation and they can't explain me the reason of this.
I've been working with CPI offer for 4-5 weeks with them generating $1K+ daily. From the beginning of month everything was stable and one day conversion decreased from 0.8 to 0.61.
Examples:
10-16 august https://gyazo.com/2c8b8b6834252d83efc3f10e0b7d8d02
17-23 august https://gyazo.com/a3dfb2601bdcf181debc648c2a8ad5aa
24-28 august https://gyazo.com/f13b71457647ca476d69fd634692a282
I'm using 4 types of traffic channels and all of them are different, but all of them showed the same CR drop. Withhin one day (from 23 to 24 of August) it decreased from 0.8 to 0.6. It was stable every day before this date and after it. I can't see any reason for this except cutting 20-25% of all conversions. Have you noticed the same with yeahmobi? How can you explain this?
P.S. for 5 days they didn't give me clear explanation of this. Every day they try to find the problem and fix it...
Any split-tests against other networks for comparison?
Were you able to test the conversion flow to see if anything had changed?
This could be scrubbing, sure - by either Yeahmobi or the advertiser, but it could also be a change in the funnel that has decreased effectiveness.
One can't blame one over the other without doing some sort of test that provides data you can reason with.
Why do you think that's YeahMobi and not an advertiser ?