The Mobicast Release Thread (2)
Check out the newest Mobicast with Garth Holsinger!
Garth has tons of experience working with large brands on innovation process improvement. While this discussion isn't directly related to AM, I think STM members will be very interested to hear how brands are so clueless about tracking performance metrics, and how they are racing as fast as they can to solve that problem. The conversation with Garth leads me to believe that in the future, we can expect to see much more crossover between brand advertising & performance marketing. Garth is helping to lead this charge, so be sure to have a listen!
Plenty more podcasts coming down the pipe- if you have any suggestions for guests or topics, let us know and we'll see what we can do!
Hello everyone! After a brief hiatus, the Mobicast is back. This episode features Hank Blank who goes into considerably depth about how advertising agencies are approaching mobile.
Hank Blank has considerably industry experience and is currently consulting ad agencies on overall strategy. You can check out his website as well as his YouTube channel.
Let us know what you think! We're always open to guest suggestions 
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