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Zeropark - target exclusion / inclusion (6)


08-23-2015 03:02 PM #1 johner911 (Member)
Zeropark - target exclusion / inclusion

Playing with Zeropark a bit and the interface is a bit confusing to me.
Is it possible to batch upload a list of targets to be excluded / included on an existing campaign, similar to Exoclick's system ?

Its a bit annoying to manually pause 90% of crap inventory that will never convert.


08-23-2015 03:04 PM #2 johner911 (Member)

Or is there an API to pause / resume targets ? I checked the docs.. didnt find anything related


08-23-2015 03:21 PM #3 vortex (Senior Moderator)

AFAIK, there's no way to mass-blacklist placements. The easiest way I know of is to click on "Search by targets" (you'll find this button just above the list of placements for your camp), paste a list of all placements I want to blacklist, then click the pause button all the way down the list. To fit more placements on one screen to make the process faster, I always hide the "Insights" section and zoom in with my browser (in windows I hold down "Ctrl" on keyboard and scroll upwards with the wheel on my mouse).

To start a whitelist camp simply set up a "TARGET" campaign and paste in the list of placements.

Or is there an API to pause / resume targets ?
I've never used their API so have no idea. It may help to go to your AM@ZP with these questions. Do you have an AM? If not you can always put in a support ticket to request for one.


Amy


08-28-2015 11:23 PM #4 johner911 (Member)

Is the bid modification method killing the "whitelisted" sources ? Any ideas ? I have soome feeling based on my data that this is happening.

The bid modificiation is: instead of pausing the loser targets.. the campaing bid is changed to minimal value,
then only the targets that are supposed to be whitelisted are upped to a competative level.
This way is kinda more convenient if you are doing any kind of predictive optimization on parameters before the conversion kicks in.


08-29-2015 12:51 AM #5 vortex (Senior Moderator)

Quote Originally Posted by johner911 View Post
Is the bid modification method killing the "whitelisted" sources ? Any ideas ? I have soome feeling based on my data that this is happening.

The bid modificiation is: instead of pausing the loser targets.. the campaing bid is changed to minimal value,
then only the targets that are supposed to be whitelisted are upped to a competative level.
This way is kinda more convenient if you are doing any kind of predictive optimization on parameters before the conversion kicks in.
I'm not understanding you so would appreciate further clarification. Why wouldn't you just blacklist loser targets?


Amy


08-29-2015 08:33 AM #6 johner911 (Member)

Blacklisting is a cumbersome process, their interface displays only what around 100 sources per page in a window that has 10 rows scrollable ?
Its extremely unproductive, also given the fact that its impossible to just dump a list of targets in some window - akin to the exo system.

I guess their UI works if you do 1-2 burst campaings occasionaly, however I dont do burst campaings.
I run dozens of campaing on an adbroker day after day.. nonstop testing stuff systematically.

Now normal way of blacklisting a RON or a big targets campaing would be like this:

1) manually click on pause on all the targets that are not ok
2) convert campaing to target (spend , nr of conversions - this case is not viable as I dont believe in sharing conversion info with the adbroker. Its not very hygienic in a business sense)
and then do 1) from time to time

Alternative way of doing this is to set the entire campaing bid to minimal level - when this is done all of the targets get minimal bids (Since everything is quite competative these days, in 99% of the cases the minimal bid will by default mean the that those targets will get nothing or very little traffic). Then after all of the targets get minimal bids, the targets that are not supposed to be "blacklisted" or which are supposed to be whitelisted get a higher bid - competative bid.

This can be easily automated, via the search targets, a script can search for the desired targets and increase their bid (similar to the ur swiss auto bid bot). I


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