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statistical significance in Zeropark (1)


08-22-2015 12:39 AM #1 Noel P (Member)
statistical significance in Zeropark

Hi guys,

In Ruby Tune's guide http://stmforum.com/forum/showthread.php?23626-Pops-Redirects-101-%28A-Step-by-Step-Guide%29


10-15x the payout on each lander
pause each placement that has spent 2-3x the payout and is not profitable

So for example I have a $1 offer. I am testing 2 landers so the budget is $30.
Each placement (target) that reaches $3 will be paused.

Say Zeropark gives me 100 placements for my RON campaign, theoretically each placement will have only .30 when the campaign reaches $30. This will be even less spend per placement if there are more. On the other hand, $3 per placement is $300 for the campaign.

How do you balance spend on a campaign/lander level and on a placement level, since we cannot control how many placements will be assign to us on a RON campaign and still get statistical significance?

Noel


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