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TrafficFactory – Everything you should know - Part I (17)

08-23-2015 12:58 PM #1 vortex (Senior Moderator)

I recommend you to have always three banners available. Two banners which are very good (i.e. high CTR) and a third banner which you want to test and compare with the other two. The objective is to have the best CTR and for that you should work on the banners. Quality banners will allow you to have the best positions with smaller bids. It’s even possible to have the first position with the minimum bid.

Here is the point where you should be more careful. If you try to get the first position with low CTR banners you will pay really high bids and in the case of high volumes you will be paying huge amounts of budget from which you may take less profit and be in a financial deep red.
Absolute gold! I always advise to focus on CR and not CTR, but in the case of CPC traffic networks, high CTR is crucial and is rewarded with more traffic volume and cheap clicks.

When I was still doing adult I was never able to make banners convert beyond the "casting" stage, and yet I know there were people experiencing success with this network. Very much looking forward to part 2!


Amy

08-24-2015 01:31 PM #2 Mobidea (Veteran Member)

Quote Originally Posted by vortex View Post
Absolute gold! I always advise to focus on CR and not CTR, but in the case of CPC traffic networks, high CTR is crucial and is rewarded with more traffic volume and cheap clicks.

When I was still doing adult I was never able to make banners convert beyond the "casting" stage, and yet I know there were people experiencing success with this network. Very much looking forward to part 2!


Amy
Thank you for the nice feedback, stay tuned

08-26-2015 12:48 PM #3 boldbrain (Member)

I look forward to the part 2!
Just got started on the Traffic Factory today

10-12-2015 04:51 AM #4 spokesz (Member)

Hoping for #2, thank you.

10-20-2015 10:25 AM #5 ajtothec (Member)

I'm considering to start out with Trafficfactory but they require a $500 deposit before they open my account.
I know they exclusively work with xvideos but I'm not aware of other sources.
What other sites are available there? Is it like Exo with a huge RON or really just a few big sites like xvideos?

10-20-2015 11:10 AM #6 Mobidea (Veteran Member)

Quote Originally Posted by ajtothec View Post
I'm considering to start out with Trafficfactory but they require a $500 deposit before they open my account.
I know they exclusively work with xvideos but I'm not aware of other sources.
What other sites are available there? Is it like Exo with a huge RON or really just a few big sites like xvideos?
Hello ajtothec,

Their traffic source is only Xvideos and Xnxx. Don't worry about being only two traffic sources, those are two of the biggest adult websites. Quick tip: work your banners accordingly but don't do an exact copy of the websites layout otherwise they will not accept them.

Cheers!

10-20-2015 12:11 PM #7 ajtothec (Member)

Thanks for your reply.
I know that these two are pretty large but so is xhamster.com. This is usually the first site I have to kick on Exo because of very poor CTRs
So I'm a bit worried but still might give it a shot.
I assume it's less competitive in terms of bidding than Trafficjunky?

10-27-2015 04:03 PM #8 Mobidea (Veteran Member)

Hello ajtothec,

Regarding Exo and Xhamster, if you speak about RON campaigns, be careful. They have different zones and you can identify a difference on the performances. So if you have a RON campaign where you target Xhamster, I invite you to go to "Zones" on the stats and check the different ones. If you spot a good one, create a Premium campaign only for this spot. Before cutting something, I always try to squeeze my campaigns as much as I can.

TrafficFactory is far less competitive than TrafficJunky but also the system is different: on TF you work on a CPC basis, there is no carrier targeting, the spots are really specific, you need to focus on your AdRate to get high positions, etc. You should give it a shot, I actually like it because you need to test several segments (Country+OS+Carrier) but once you find the correct target it's a cash machine

10-28-2015 07:31 AM #9 acepowermarketing (AMC Alumnus)

any idea how we can test the banners more fairly? most of the time the traffic just goes to one banner and doesnt allow enough data for comparison to the rest.

how does the casting work? does it get more traffic?

how would trafficfactory based on cpc work differently from another network thats on cpm? how would this different bid model affect our optimization strategies?

do you intend in the future to cross compare traffic sources, instead of talking about one on its own?

10-28-2015 12:48 PM #10 Mobidea (Veteran Member)

"any idea how we can test the banners more fairly?" -> The only way would be to duplicate or triplicate the campaign, so instead of having one campaign with three banners and one of them doesn't receive traffic, you will have three campaigns with one banner each.

"how does the casting work? does it get more traffic?" -> You mean when you check your AdRate and it says "Casting"?

"how would trafficfactory based on cpc work differently from another network thats on cpm? how would this different bid model affect our optimization strategies?" -> The most important difference when you work on a CPC it to try to present a relevant banner that represents your offer so you know that if the person clicks on a banner, it's more probable that he will convert. On a CPM I am really focused on the CTR of my banners (and the performance as well also) since I am paying for the impression. So, I want to be sure that with 1000 impressions, I drive as many users as I can to my offers. On TrafficFactory, I always try to have a mix of banners: one that represents my offer (with an acceptable CTR so it will still receive traffic) and a high CTR (so my AdRate increases).

"do you intend in the future to cross compare traffic sources, instead of talking about one on its own?" -> We already did: http://academy.Mobidea.com/mediabuy/...work-analysis/

Let me know if you have more questions, I will be happy to answer you

10-29-2015 04:12 AM #11 acepowermarketing (AMC Alumnus)

Quote Originally Posted by Mobidea View Post
"any idea how we can test the banners more fairly?" -> The only way would be to duplicate or triplicate the campaign, so instead of having one campaign with three banners and one of them doesn't receive traffic, you will have three campaigns with one banner each.

"how does the casting work? does it get more traffic?" -> You mean when you check your AdRate and it says "Casting"?

"how would trafficfactory based on cpc work differently from another network thats on cpm? how would this different bid model affect our optimization strategies?" -> The most important difference when you work on a CPC it to try to present a relevant banner that represents your offer so you know that if the person clicks on a banner, it's more probable that he will convert. On a CPM I am really focused on the CTR of my banners (and the performance as well also) since I am paying for the impression. So, I want to be sure that with 1000 impressions, I drive as many users as I can to my offers. On TrafficFactory, I always try to have a mix of banners: one that represents my offer (with an acceptable CTR so it will still receive traffic) and a high CTR (so my AdRate increases).

"do you intend in the future to cross compare traffic sources, instead of talking about one on its own?" -> We already did: http://academy.Mobidea.com/mediabuy/...work-analysis/

Let me know if you have more questions, I will be happy to answer you
yes i am referring to time period where we check our adrate and it says "casting"

thank you for the comparison

10-29-2015 09:16 AM #12 Mobidea (Veteran Member)

When it says "casting", it only means that they measuring our AdRate.

Cheers!

01-19-2016 04:02 AM #13 samrud ()

Hi, do you accept south east asia geo for gambling niche?

01-19-2016 08:46 AM #14 panthary (Member)

Anybody had success since they've moved to In Player video ads? Their NTVA/B for Mobile and Tablets were once easy money.

01-19-2016 09:51 AM #15 matuloo (Legendary Moderator)

Quote Originally Posted by adivity View Post
Anybody had success since they've moved to In Player video ads? Their NTVA/B for Mobile and Tablets were once easy money.
Dont know what genius came up with the idea of the invideo ads but in my opinion they totally ruined it. The CTRs are really high now, half of the clicks is unintentional and since they have pretty large minimum bids, its really hard to profit with that traffic now. At least with the methods Im using. Whenever I start a test campaign there at the minimum bid, I get flooded with traffic imediatelly, so I guess Im not the only one.

01-20-2016 02:45 PM #16 panthary (Member)

I blew out a couple of hundred in 15 minutes and was like WTF. They either need to reduce the min bid or move to a CPM model. Or maybe use 320x50 under/over video banners - rather than the 338x235.

I fired up xnxx.com on my mobile to look the placements and it's virtually impossible to play a video without clicking on the ads. I'd reckon around 80%+ of the clicks are unintentional.

01-21-2016 10:38 AM #17 matuloo (Legendary Moderator)

Quote Originally Posted by adivity View Post
I blew out a couple of hundred in 15 minutes and was like WTF. They either need to reduce the min bid or move to a CPM model. Or maybe use 320x50 under/over video banners - rather than the 338x235.

I fired up xnxx.com on my mobile to look the placements and it's virtually impossible to play a video without clicking on the ads. I'd reckon around 80%+ of the clicks are unintentional.
Exactly, I talked with my manager about it, but doesnt look like they care all that much.

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