Definitely a set up worth testing, but the numbers will speak for itself. How is it going along? What's your spend and revenues until now?
Just sent the email
Ill post it when/if i get a reply.
Hi
In Bing there's demographic bidding feature, this will allow you bid up or bid negative towards on adroup level for;
1. Gender
2. Age
3. Device
Download a report and add the columns to the report so you can see that data. Quote from Bing below
"3. Targeting: Targeting reports track which audiences a campaign is reaching. By fine tuning your campaigns to the right people you can really improve your ROI. Targeting includes reports for both the age and gender and geographical location of your audience, and a negative keyword conflict report. Read here to find out more about ad targeting; for ideas on how to reach the right customers for you, have a look here."
https://advertise.bingads.microsoft....ng-in-bing-ads
Without going too much in depth I noticed your CTR was low then up 2% on a certain ad
2 things come to mind
How have you organised your keyword structure within your campaign and adgroup?
And
Modifying ad copy for your 1stt phase to get it going in the right direction for you
I think first find the keywords that have the high CTR then try to find more keywords tightly themed to that high CTR of 2% upwards
You can use ubbersuggest keyword tool to give you more tightly theme ideas. https://ubersuggest.io/
Stick to the 1-2 keyword theme first before branching out, then use the 2% ad copy messaging to build off by amending and testing the title, 3 per ad group at first so you don't spend your data thin.
For your adcopy maybe be abit more question based like Has your lady lost that sex drive? or Has the Sex died in the bedroom for you? Play around so it hits home and the pain hard with your potential customer.
Address the pain straight up front.
My concern is searches might not really get what you mean with "DIY Marriage Tool or Only You Can Do It" hence your lower CTR. Get the CTR higher Which can lead to higher conversion rate.
Once the CTR is higher the next phase is to see if the funnel and your email response from your subscribers responsive.
Basically process of eliminated which part is causing you the issue so you can modify it to win for you and your customers.
Hop that helps