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Zeropark Issues? (4)


08-19-2015 06:51 PM #1 jroes57 (Member)
Zeropark Issues?

Hey

So i recently made a campaign and saw the bids are very high for pop up traffic. and im now noticing even though I selected a keyword only campaign I am still getting traffic from targets. Last issue i cant seem to view any of my stats in Voluum? any idea whats going on? or who to talk to for help?


08-19-2015 07:51 PM #2 poolhall (Member)

Zeropark uses the term target for a source of traffic. You can have lots of different sources pop for the same keyword. If you find good targets in your keyword campaign then you can use them in a POP target campaign.

As for your zp/Voluum connection, I would check to make sure that you have zeropark as the traffic source in Voluum and that you copied the right url into ZP. If it still doesn't work, I would start with trying to get help from ZP. They seem more responsive to me.


08-19-2015 09:17 PM #3 jroes57 (Member)

The link i got form Voluum for zp had no variables to attach and it is added as a traffic source there. These target strings are making no sense and just bleeding me dry. Why is ZP so much more expensive then TV?


08-20-2015 01:12 AM #4 poolhall (Member)

The standard Voluum link for zp has no variables, it just passes the data automatically. I added target_url and campaign_name to my zp profile and add the following to the end of the link: targetUrl={target_url}&campaignName={campaign_name }
for some reason those don't come across otherwise.

If you're just getting started on ZP, I would start with domain campaigns. it can be hit or miss as to whether a domain you are looking for has any volume, but it's the fastest way to make some profitable campaigns. The thing to remember is that on domain campaigns the keyword is whatever the website owner puts in the meta keyword tag. Once you find a good target, move it over to a domain target campaign.

Next best for me has been Pop target. There you can pop on a domain like bankofamerica.com. Pop keyword is a bit of a crap shoot in my experience. Massive volume of low value keywords. If you have a way to make money from movies/streaming then you might be able to use it.

The other thing to remember is that you have to be willing to bid high and lose money at the beginning of the campaign to find converting targets. If you bid $0.005 and the good targets are at $0.04 you will never find them.


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