[NSFW] Lets do this. anuj92's mobile journey. (16)
Hi,
A little about myself, I first came across AM after reading Charles Ngo's blog. After devouring as much information as I could in a week, I decide to dive right in. I joined STM after hearing so many great things about it, and so far it hasn't disappointed! I hope this follow along with be as fruitful.
I'm folowing the mobile cookbook (appetizer), and as a result I'm doing app downloads.
So, lets get down to business!
Traffic source: Decisive
Vertical: Utility Apps
Offer(s): 360 security app
Geos: Canada
Budget: $8/day per campaign (as per cookbook)
Bid: Using smart CPM, so far bids seem to be around $0.06
Angles: I will be testing out 2 angles - Protect your phone from viruses/malware, and speed up/optimize your device
Campaign structure: I’m going to split by geo and then split into WiFi/Carrier and App/Site, giving 4 campaigns per angle and 8 overall.
Banners (8 banners per angle): Angle 1- 
Angle 2 - 
Updates:
Spend for the day: $0.13
Net loss: $.13
Question: I'm following the cookbook, and it states that I should wait till I reach $15 dollar spend on each campaign before making any changes. However, as of right now - over the course of a day and a half, the highest spending campaign has spent $0.08. This seems to be quite slow - is this normal?
Decisive tracking screenshot:
Actions I've taken:
-had to redo banners as they kept not getting approved.
Action to take:
-wait to reach $15 dollar spend before analyzing data
-waiting may take a while, so look up more mobile offers and launch more campaigns
Thanks for reading, if you think I'm doing anything wrong, or have any critiques, please please please let me know. I'm here to learn
Update
Increased the CPA goal to $0.8 and the Daily limit to $15.
There now seems to be an increase in the bid rate. hopefully this should speed up the data collection process.
imho 1 - text on the banners are too small, mb you should try to do additional versions with less text or with bigger text headings?
imho 2 - offer is not so fresh, so it can be really hard to receive conversions using "wide or generic angels" presented in your creatives.
Hey good luck, i'm also following the mobile cookbook (appetizer), look forward to see how your campaign progresses.
Just one question, have you thought about split testing/using moving images/gifs as well as your static banners? Perhaps this is something you could add.
Also on your banners try to make the max amount of words: 4-7, just think about if someone is playing a game, they have a tiny amount time to read your advert, have something blinking or moving on your banner. You also have loads of space on some of the banners, around the text, make sure you use the space, sorry for being critical i probably don't know much better myself. 
Also perhaps give the text a yellow glow, if you use photoshop i believe you right click the text layer>blending options>stroke>change colour to yellow.
Here is my rubbish example 
Best wishes
Jack
@mopc007 - thanks for the feedback! I'll test some banners with less text, and larger headings
@jack_k - no, be as critical as possible! I haven't had any conversions yet, so I must be doing quite a few things wrong. Thanks for the suggestions, I'll definitely split test with gifs and try the yellow glow trick.
That is insane, I had about 10% foreign traffic and it was a lot as well. Find and kill the placements that bring you traffic from the usa, you can also redirect that traffic to an other offer as well, if it is complicated with placement( in my case my converting placement brought me some foreign traffic as well, so was not an easy blacklist, but most of the cases it should be a wrong placement).
Good luck.
@balint, how do I find the placements that are causing this? I've had a look on Go2Mobi, and it shows me all the placements and each has a country code from kenya...
EDIT: I'm getting in touch with my Go2Mobi account manager, hopefully they can shed some light on this.
We are aware that there have been issues with our Kenya traffic and we are working to rectify the issue. One of the only geos that we have known problems.
I believe your AM has already refunded your account for the mistargeted traffic. Really sorry about the inconvenience, not an ideal way to launch one of your first campaigns.
Yep they've sorted it, thanks!
Same issue as I have with Decisive. 80% traffic is non targeted. Good luck with your journey!
@Moazam, send them a message, they may be having issues. Apparently my problem was a Go2Mobi issue.
Already did. It's 5th day and no response from them.
Keep it up Anuj!
Update
Just as I had created 3 new lp's, and optimized them for the most commonly used mobiles - I get an email saying the offers been paused!
actions taken
-have selected a new offer, sexy games (a mobile subscription service in india)
actions to take
- realised my angles have been quite weak, not been focusing on the life force 8 enough, so will work on a them in the next hour. Will upload them onto here and hope to get feedback.
-create 10 banners for offer, and create 3 lp's
-sign up to mobile traffic network that allows adult traffic
-launch campaign
Update
I've come up with a variety of angles for the offer. I only need to choose one, but I was getting into the flow of things.
I've done a few for each lf8, I'm not sure how good they are. It'd be great to get some critiques.
1. Survival, enjoyment of life, life extension. =
-Enjoy life, have fun with sexy babes.
-You could improve your life by 200%. Play with HOT girls.
-Play with babes. This could improve your life by 127%
- Find the secret to an enjoyable life – playing with babes
-Live a little, play with HOT girls
-You only live once, play HOT games with SEXY babes
-Play with babes here, good boys not allowed
2. Enjoyment of food and beverages.
-Have fun at meal times, play HOT games at the dinner table.
-food tastes sooo much better when you play with these babes
-make meal times more NAUGHTY, with these SEXY GAMES
3. Freedom from fear, pain, and danger.
-play with these gorgeous women from the safety of your room.
-smile your stress away with these sexy games
4. Sexual companionship.
Tired of the girls at the bar? Play sexy games with babes HERE
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They didn’t think hot girls and gamers mixed – find out how wrong they are!
Click here to find girls that LOVE gamers
5. Comfortable living conditions.
You know you’ve made it when you can sit back and play some of the SEXIEST games out there
Life isn’t complete without having some GORGEOUS girls on your phone to play with.
Height of comfort = having Sexy Games on your phone
6. To be superior, winning, keeping up with the Joneses.
Make your friends jealous with these SEXY mobile games
Impress your friends with these SEXY games
Get the HOTTEST girls on your phone. None of your friends have this.
Be the first of your friends to have the SEXIEST girls on your phone
Be the first to have the SEXIEST girl games on your phone
7. Care and protection of loved ones.
couldnt think of any for this.
8. Social approval :
You could be the only person on your street who doesn’t have SEXY games
What’s wrong with you? 75% of men have downloaded this app.
Are you sure everythings okay? Everyone has this app. You don’t
Let me know what you think!
Thanks
Good work! Doing this sort of mass angle generation can really jumpstart your campaigns.
I don't have any major critiques - just make sure the images you use are appropriate for the angle and the geo, and get testing!
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