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Now, my ctr is 0.3%-0.4%, my bid cpc is 0.4, my cpc is 0.15, how to get a low cpc? (11)

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Now, my ctr is 0.3%-0.4%, my bid cpc is 0.4, my cpc is 0.15, how to get a lower cpc?

thanks a lot.

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how many clicks on that ad ?

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Run volume.

Once the suggested comes down to ~0.14 or so drop it down to that, run some more volume, then drop it incrementally (noting how much it affects the speed of your impressions)

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245 click, i run it today

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once you get your initial drop with volume I like to pause my ads for the day and when a new day starts I'll lower my bid to slightly above the avg. cpc and restart the campaign. If you maintain your high ctr FB uses this as a new refrence point for which to lower your bid so as you accumulate volume on the next day you should in most cases see a further decrease. Rinse and repeat, until you see a sig drop in volume then that is when you may want to boost the bid back up until you get a volume level your happy with.

here's my full guide. http://scotchandsales.com/facebook-b...heaper-clicks/

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@ scotchsales have you ever lower your bid on a paused ad before? I remember reading somewhere on here that it wasn't a good idea to lower bids on a pause ad but in your guide you're talking about lowering bids on a pause campaign so just wondering if you have ever tried lowering bids on a pause ad and what you have exp when doing that.

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Yes I often lower the bid while the ad is paused and then restart it. Some people say "don't pause" and just like to slow camps down by using their daily budget but i prefer to just pause things and wait until the next day.

I'm sure my technique would work either way, but the key i've found is that FB's determination of your avg. CPC relative to your bid varies on a Daily Basis. so for example

Lets say like in this thread your ad is a .400% and you are bidding $.40 per click. FB is showing an avg. CPC of $.15 per click.

Now lets say day 2 rolls around and you're still bidding $.40 per click but your CTR has a bad day and drops to only .105% I can't tell you exactly how much the avg. CPC will increase, but it will typically come up from $.15 per click and be closer to your bid price so lets say $.30.

FB is an inconsistent son of a bitch, but the process I explained in my guide has worked for me on a very large number and wide variety of camps in the past few months. But feel free to do your own testing and see what works for you. the most important thing to focus on is that FB will lower your costs if you keep high CTR more so than you simply making constant bid adjustments.

hope that helps!

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What I typically do is start my ad at $.50 with a $5.00 budget on the campaign. Once I spend the $5.00 and see my CTR/avg CPC - I then drop my bid to my avg CPC. So for example, If I have a .14% CTR and I'm paying $.33 after the $5.00 budget is spent, I will place my bid on .33. Once I place my bid on that avg CPC (in this example .33) I will then move my budget up to $10.00 and let the ad get some history. Once the budget spends the $10.00 you should see your CPC go down again to maybe ~$.20, keep working your bid down until you can no longer get cheaper clicks.

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This is the best way to decrease your bids without losing volume. Don't go by the suggested bid anymore.

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+1 great blog post.....looking forward to trying your method....

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the suggested bid is so F'ed up, unless I'm inside the BOD of FB..

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