Hey All,
Generally speaking I know that staying targeted produces the best results. However, I have a PI legal pay-per-call offer that pays $270.00. My thought is that even if I target a broad audience of 9 million, and have very low CVR, I still might be able to make it profitable given the high payout.
My angle involves targeting motorcycle owners. I am well aware of the fact that just because someone owns a motorcycle does not mean they need PI legal assistance, but given the payout, I'm wondering if it's worth a try.
In any event, I'm just wondering testing this is insane and doomed to fail, or if it's something that might have potential.
Thanks in advance!
If you don't mind burning through thousands and thousands of dollars just for a test you could go for it I guess.
However, I'm leaning towards the insane option. For that type of money you could test a hundred offers with payouts in the $1.50-$10 range and likely find some nice, solid, earners. Maybe even a homerun or two. Spending a large sum of money on one campaign with a high chance of failure is not something I would recommend to anybody. It's essentially a complete gamble unless you have a lot of experience and some very deep pockets.
Appreciate the response. Thanks for confirming.
Coming from a traffic source point of view, I have to agree with cptncrnch as it is best to test multiple campaigns (at least two to five offers) in different geos to collect as much data as you can. During your testing phase, you will come to realize which offers are doing well for you and start launching similar offers on that traffic source.
Learning the type of traffic from different ad networks is key.