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CPM: Your Strategy When Going International? (6)

08-31-2011 02:42 AM #1 lavish (Member)
CPM: Your Strategy When Going International?

Hey guys,

Just started running an international campaign. I'm trying to get my click cost WAY down. So far here's my stats:

CPM - 755 clicks @ .23CTR paying .12c CPM ... suggested bid is at 0.40c CPM and I'm currently bidding 0.30c CPM.

I'm not really sure how CPM works in terms of bidding strategies but is there life on this campaign to get those sub 0.01c clicks polarbacon was talking about?

Cheers.

08-31-2011 03:00 AM #2 polarbacon (Moderator)

they only way I have got sub penny clicks is when you get cpms in the 10c or less range.....it seems like with fb as your ads run your cpm drops......not sure why or how.....but on some countries you can get cpms in the 2-3c range even when the suggested is in the 9-13c range.....I haven't sen a huge correlation with ctr and a lower cpm.....I think alot of it depends upon available inventory....so in a country witha shit ton available it seems you can get flooded with traffic at a low cpm....but in other countries it seems much harder.....

08-31-2011 03:21 AM #3 xpatwork (Member)

What is the offer payout lavish?

08-31-2011 04:07 AM #4 lavish (Member)

Quote Originally Posted by polarbacon View Post
they only way I have got sub penny clicks is when you get cpms in the 10c or less range.....it seems like with fb as your ads run your cpm drops......not sure why or how.....but on some countries you can get cpms in the 2-3c range even when the suggested is in the 9-13c range.....I haven't sen a huge correlation with ctr and a lower cpm.....I think alot of it depends upon available inventory....so in a country witha shit ton available it seems you can get flooded with traffic at a low cpm....but in other countries it seems much harder.....
Interesting...

Any idea how many impressions it'd usually take you to get a real low CPM?

This particular ad has run at 320,058 impressions so far...

I've also got the same ad running CPC. It's down to 0.09c / click @ .35CTR - I'm finding that it's really hard to get lower CPCs internationally vs US/CA/UK/AU etc... maybe at the beginning it's lower suggested bid prices, but with less competition they can afford to inflate the prices slightly, that's just my theory.

08-31-2011 09:01 AM #5 deondup (Member)

Its not as easy as it used to be.

I start by bidding above the recommended bid price by 2 - 5c

After 50 clicks your bids will start dropping. I'll keep dropping it after every 50 clicks but never drop it below the recommended bids.

You need a big reach and time to get it way down. I've been able to get CPC's down to 2c in Germany, France, Spain & other European countries. You need a big reach though because it takes time to get the bids down.

With that being said, even with 0.5 CTR I've never gotten it down to 1c clicks BUT I did not want to compromise on volume by bidding too low.

Its certainly possible to get to 1c in more obscure countries with lower starting bids.

What Polar said is true and its weird because I've seen lower CPC on ads with a lower CTR running with ads on a higher CTR. Be sure to upload 2 or 3 copies of your best ads in the same campaign

08-31-2011 09:42 AM #6 lavish (Member)

Bad ass! Thanks man.

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