Hi,
I'm currently sending display traffic to a short landing page, and then to my VSL.
What would you say is a good conv rate in this situation? When using JV traffic
I usually see a minimum of 2% conv to sales. But I know it will be a LOT less with cold.
Any numbers from your experiences?
Thanks
UPDATE: Don't worry, I found my own answers 
Top VSL’s on Clickbank get 0.78% response on average to VSL's
we see .6% to 1.5% conversion rates.
If you're in that world and looking for a solution to split test things like intro's and closes in VSL's let me know. We own the video hosting platform Viderian.com which is like Wistia but with split testing and conversion tracking built in.