Germany: A Big Market for Marketing Game Apps (3)
I’ve lived on and off 5 years in Germany and can tell you two things:
(1) Saving money is almost like a sport here.
I’ve never seen a more frugal (i.e. not willing to spend money) country.
Remember "frugality" when advertising!
(2) Avoid writing ads in English whenever possible.
A high percentage of Germans do understand English.
But they feel “saver” when reading in German.
Country Ranking for App Store Revenues:
#1 – Japan
#2 – USA
#3 – China
#4 – South Korea
#5 – United Kingdom
#6 – Taiwan
#7 - Germany
Source: appannie
Key points:
- 75% of app store revenues in Germany are driven by games
- 95% of games are freemium apps
- strategy and casual games do well
- translate into German whenever possible
(1) Saving money is almost like a sport here.
I’ve never seen a more frugal (i.e. not willing to spend money) country.
Remember "frugality" when advertising!
(2) Avoid writing ads in English whenever possible.
A high percentage of Germans do understand English.
But they feel “saver” when reading in German.
Country Ranking for App Store Revenues:
#1 – Japan
#2 – USA
#3 – China
#4 – South Korea
#5 – United Kingdom
#6 – Taiwan
#7 - Germany
Source: appannie
Key points:
- 75% of app store revenues in Germany are driven by games
- 95% of games are freemium apps
- strategy and casual games do well
- translate into German whenever possible
speaking of which - who's going to Gamescom this week?
I think you need to create a new post for Gamescom
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