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It's My Life and It's Now or Never (9)

08-01-2015 03:09 PM #1 mrkent (Member)
It's My Life and It's Now or Never

A Little Intro
I come from sunny Singapore and got introduced to making money online a year ago when I stumbled upon Charles Ngo's blog. Throughout the past year I'm just sitting on the fence, thinking about a good time to start (well there's never a good time to start, you got to take action immediately)
I've zero experience, never used photoshop whole of my life and no coding knowledge of any sort. I spend most part of my time after work leading a mundane life behind the computer. I wouldn't call myself a techie but I build my own pc, have no problem with intermediate troubleshooting of gadget or software pc issues but that's about it. And throughout the past 12 months, I was tossing about entering affiliate marketing.
I'm an engineer making meagre wage, it's comfortable by most people's standard but the cost of inflation and ridiculous standard of living in Singapore had me thinking hard about the life I want in my life. I do not want to sit in my comfort zone, drawing a comfortable paycheck and die.

Today I attended Charles' Ngo workshop and he rocks. He inspired me and lead me to believe that making money online is not a scam, and not about spamming people's email. His blog prepped me into having a mindset this is not a easy journey, and to be prepared to lose money and last but not least, the fall-out rate for newbie is high and not everyone can make it.

It was now or never.

So here I am and I will be using the first post to document my thoughts and progress month by month while subsequent post will be used for my newbie campaigns.

Apart from the monthly subscriptions, I could put aside around 500usd for testing/learning every month. Sadly but slowing, I can only do this at night for 2-3 hrs and maybe 6 hrs every sat and sun.
I will be mainly concentrating on mobile using the mobile cookbook

July
What I have done
Signed up with STM (after reading Charle's blog, I realised there is a solid platform to learn everything I need)
Finished The Onboarding Zone (and re-reading it multiple times)
Signed up with rackcloud
Signed up with Voluum
Got approved by Decisive, Go2mobi and clickdealer
Bought a domain and setup google business app
Subscribed to adobe cloud
Launch my first campaign last night

What I have learnt
Creating simple banners in PS using amy's great tutorial for beginners (thanks vortex).

What I'm going to do for August
Read up on the maths and statistics behind campaigns to get a grasp on decision making for cutting/scaling campaigns
Continue to stick to banners at the moment

Damn I feel just so good to create this thread even though I do not know what lies ahead of me in this venture, failure or success I'm just glad I tried

08-01-2015 03:22 PM #2 mrkent (Member)

My First Campaign

Traffic source: Decisive
Vertical: Utility Apps
Offer: 360 Security (clickdealer)
Geos: MY

Budget: $8/day per campaign
Bid $0.45 CPM

Angles: I took a look at the playstore and googled for some info. Angle I'm touch on is poor phone speed and battery drainage issues.

Campaign structure: I created 8 banners for one campaign and cloned into 4 campaigns following the appetizer instructions

Banners: some pretty ugly noob creation from PS, my first ever attempt please critique



Updates:

Day 1:
Spend for the day $0
Revenue: $0
Net profit/loss: $0



Current task: To get data for day 2

Day 2:
Spend for the day $0
Revenue: $0
Net profit/loss: $0

Attached a ss of my decisive day 2 data. At the moment, there seems to be no clicks, should I increase the bid or just hold out?
Should I replicate this campaign on go2mobi? Seeking advice from the masters here.

Current task: To cut banners with shorter text and get it approved and decide the next course of actions

08-01-2015 03:23 PM #3 mapstar (Member)

Wish you the best of luck my friend. I'm just starting out too. Do you use skype? Maybe we can chat and help eachother grow. Skype: yothisisnetr

08-01-2015 03:28 PM #4 mrkent (Member)

Hi @mapstar, added you in skype. Throughout the month, I've added and had people adding me in skype, this community rocks and it's good to know there are really helpful people out there.

08-02-2015 06:17 AM #5 vortex (Senior Moderator)

Very nice start Kent! And I'm glad that little vid on PS has helped.

Sounds like everything's going well with your camp. Just one thought about the banners: you may want to test shorter headlines. Keep in mind that people usual don't focus on ads when they're on a site or using an app (duh!). At best, if it catches their eye they'll spend a fraction of a second to glance at it and make a split-second decision on whether or not it's relevant enough to click on. Something like "Phone slow? Possible virus!" or "Battery draining fast? Possible virus!" will often work better than full sentences. And having fewer words will allow you to use a bigger font = people can read more easily and the words will feel like they have more "impact". When selling something simple like a free app download, less is often more.

I love some of your banner images as well! To make your banners even more eye-catching, you may want to play with animation - for example have "Phone slow?" as frame 1 and "Possible virus!" as frame 2, and CTA on both.

Did you have trouble getting the android robot banners approved by the traffic source? Also, you may want to check with your clickdealer AM to make sure banner approval isn't required.

Looking forward to seeing more stats as they come in!


Amy

08-02-2015 02:34 PM #6 mrkent (Member)

Thanks Amy, will follow your tips for shorter text. Currently my campaign seems to be not moving, not experienced to pin point the issue as yet.

I've edited my post to update details of my campaign.

I've a great and responsive AM, for this campaign approval is needed as is stated on the offer details itself.

I've no problem getting the robot banners approved, instead i got the battery logo banners (banner 2-4 and banner 2-5) rejected haha. And yet when I clone the campaign wholesale for approval again, it went through.

08-03-2015 12:18 AM #7 kacperp (Member)

Decisive still has traffic issues. Number of impressions is a joke.

08-03-2015 11:36 AM #8 ssmarketers (Member)

Quote Originally Posted by mrkent View Post
And yet when I clone the campaign wholesale for approval again, it went through.
Look at that, you just uncovered something that will help you master the traffic source!

08-03-2015 01:56 PM #9 vortex (Senior Moderator)

I done four frame animation using shorter text as suggested by Amy.
You meant 2-frame animation right? May be tougher to hold people's attention for 4 frames although I've never split-tested this.

Nice big words on the banners are always refreshing to see!

Current task: Translating the banners to Thai and planning to launch it in Thailand while on the look out for other offers to test.
Sensible plan.

And yet when I clone the campaign wholesale for approval again, it went through.
Often, approval criteria aren't set in stone, and a banner that's rejected by one reviewer may be approved by another. Heck, even the same reviewer may exercise different levels of leniency on different days. Just be sure not to resubmit the same thing too many times or you'd be risking an account ban. Another tip is to always try to create something that's borderline compliant. The worst that can happen is they'd reject the banner, but when they do approve something that's borderline, it will often perform better than your compliant creatives and give you a leg up against your competition.


Kent have you looked at placement data yet? If you see any placements spending a lot of money, you may want to pause them for now and maybe retest them later when you have banners that are proven to convert. This way you keep your testing costs lower.

Holding my breath for that first conversion....


Amy

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