Facebook PMD recommendation (Smartly vs. Qwaya vs. Adespresso vs. SocialAdsTool) (3)
Facebook PMD recommendation (Smartly vs. Qwaya vs. Adespresso vs. SocialAdsTool)
Hey guys, I know this question was discussed before, but as things are moving fast in that space, I'd love to have an up to date talk about this:
What Facebook PMDs can you recommend and are you using for your campaigns?
We are looking for those features (although we are fully aware of the fact that probably no service can fulfill all of those wishes 
)
- Click Tags/Macros that are sent to
- S2S Tracking
- Ease of Adset/Campaign Creation (Cloning Campaigns/Adsets and being able to select how many ads are going to be created per adset)
- Ability to work with the new unified Facebook Pixel
- Creating 15 % and 20% Lookalikes
- Automation Rules
- Great Support/Documentation
- More Reasonable Pricing (than some of the bigger services that charge 5% of ad spent)
We are aware of (but have not checked out yet) social.com, nanigans.com, adsynthe.com, ... ?
Happy FB stacking and hope to talk to some of you guys about FB at ASE NYC
Mike
Hi Mike,
I only got to work with Qwaya at the beginning of last year, but the platform seemed stable, tracking was good and add creation/automation was a breeze. I know some guys currently using it to generate thousands of ads on a daily basis and they're happy about how the platform performs as well.
The cost should suit you just fine.
Not going to ASE this year, but hit me up on Skype if you'd like to share thoughts/ideas: jenshenke
All the best, and enjoy the ASE parties
Your primary point of decision is the server-to-server tracking capability.
Most cheaper and entry-level PMDs don't do it and I think they are idiots in that respect, but hey, they deal with brands who might not know what cookies and S2S-based tracking even is.
My recommendation is Social.com but it is expensive.
Aside from that, I have looked at quite a few: AdEspresso, Qwaya, Social.com, Marin, AdParlor, Adphorus, Adstage, Kenshoo, SocialAdsTool, Smartly, and have talked to CitizenNet (they are quite good but very enterprise-level).
Of these, Qwaya is your best option. They brought in S2S tracking relatively recently which puts them well ahead of the other options at the same pricing level - just don't expect anything as powerful as e.g. Social.com.
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