[Video Case Study] $100k+ Headline Copywriting Rant (22)
Hey everyone,
I'm putting together some case study / video reviews of campaigns I've worked on in the past.
Each video focuses on the most important skillset that lead to producing a profitable campaign.
In some cases that'll be technical skills -- but for the first video I focus on broad-appeal copywriting.
In this video I discuss the EXACT steps I take when approaching copywriting for a new campaign.
This particular campaign produced $100,000+ in orders within a 3 week period, and the new copy doubled the campaign's ROI.
If you liked the video, please let me know what you got out of it below.
Link: https://www.youtube.com/watch?v=VOuR7G4kaaI
Thanks everyone!
What an eye opener! this going to greatly help me with my next campaign 
Thanks for publishing this, it has definitely made me realise the importance of angles and headlines.
Hopefully I can also turn an almost dying campaign to something super profitable as this, using similar techniques.
Thanks for the kind words!
Does anyone have any constructive feedback? I'm concerned that it could be boring at times. I'm not sure how to balance information with entertainment in this format.
Great stuff. Very impressive
Originally Posted by allthegold
About the entertainment part, how about a quick quizz before revealing each of the changes you made ? obviously while we're watching we're wondering what was the headline, what was the copy concept, etc etc .. so may be just before revealing the winning headline you could show 3 headlines you tested and ask "so which one of these headlines do you think was my winner" > 3 options .. just a taught, even if personnally I didn't find it boring at all
Mehdi
Hey,
Nice work, thanks for sharing.
Franco
Nice vid! thnx for sharing !
Rick
Awesome.
Great to see such a cool example that is completely different from most of the offers discussed on this forum.
I don’t think you should worry about entertainment, as the info alone is more than enough to keep us watching till the end.
But if you are doing such videos to attract potential clients than perhaps it should be a bit shorter and snappier (e.g. some animations between slides to make it more lively).
Ignore that last comment though, because for me and most members of this forum, the longer and more detailed, the better :-)
Thanks everyone!
Going to be releasing some more footage soon with a more refined structure.
Next video is going to be a continuation of the same ideas with a completely different product.
Great share man, keep up the good work!
As a feedback, you explained stuff pretty much in detail, which is really nice for learning purpose, but as you said before, some people might get a bit bored by that.
Maybe you can try to leave some stuff out, which might not be that important. (20/80 rule as an example)
Even if your next video is twice as long, ill definitely will watch it!
Many thanks! I enjoyed watching your video, it's filled with great stuff.
Nice!
Enjoyed the video. You definitely have an acute understanding of connecting with a market and are excellent at articulating thoughts, and I'm sure a lot of people are thinking about how they could approach their campaigns better now.
I fucking love this man. this is the kind of stuff that makes the work fun. It's so fun to test different angles and see which one gets people's brains popping.
Loved the winning headline too, took screenshots in three spaces for my notes. Thanks
P.S. I had to skip through the video because it goes on way too long to hold my attention.
Great case study. I would love more content like this.
Thanks again for the kind words everyone!
I've been putting some time into bettering the presentation (both audio and video quality).
Here's a small preview of the next video: https://www.youtube.com/watch?v=5w-QvO-xg20
Originally Posted by allthegold
I like the graphics too.
So what's the ad ?
Mehdi
this is a wonderful review of how you attempt to understand the customer on a deeper level, and show how you can address their deepest concerns, with the same product. just a thought, have you thought about actually working on a product that would address their concerns even better?
Originally Posted by mehdi
I like the graphics too.
So what's the ad ?
Mehdi
And by "all" I mean "a reasonable representation of the core concepts without giving away all the details".
Originally Posted by acepowermarketing
Quick follow up on these videos.
Tomorrow I'll be releasing a video case study on Pay-Per-Call on Facebook (Broad Targeting).
In a few days I'll release another case study that deals with identifying new angles and buying triggers in audiences. It features a 1,158% conversion rate lift.
Next week I have a video all about changing the structure of "breakeven" campaigns to explode conversions and ROI. Total conversion lift here was absurd -- roughly 4,000%.
Down the line there's some great content on rapid iterations on gaming campaigns to find "quirky" ideas that work. This might be my favorite of the first batch.
Anyways, there's a ton of content on the way. Do you guys have any requests?
have you uploaded your new videos yet? your teaser was awesome , so im really looking into watching new video from you
Can't wait to see it!
Great video, looking forward to the next one - subbed.
Home > Affiliate Marketing Forum >