Home > Mobile > Follow-along Campaigns

---

UK Co-Reg Follow Along (23)

---

Hey All,

Short and sweet, fairly new to mobile ads but seems simple enough.

Offer:

Created own co-reg funnel with a twist.

- A site registration is worth £1 on the front end. "we email/sms data"
- Rev-share deal with call centre which sells Life Insurance, Equity Release ETC. Leads worth £40-£150.
- Data deals which go in place this week, selling straight co-reg data £0.20-£0.35 per registration "will cover costs eventually"
- More co-reg deals in pipeline with direct contact - leads worth £1-2

Budget:
£100k

Monthly Costs:

- Lead management system: £1k
- Dedicated Server £100

Traffic:

- Avazu

---

Create one campaign targeting UK parents with a cpa goa of £1.20

-1 banner at the moment "will create more this week"

Daily budget was set to $10.

21/7/2015

Spend - $10.28
Ctr - 19.66%
Wins - 3.26%
Conversions - 1
ROI: -84%

---

Today is going well, already in GREEN! conversions are tracking in Thrive but not on Avazu's end, help would be appreciated"

CTR seems to be pretty insane is this usual?



Increased daily budget to $50.

---

Yesterday was just FUN.

Got around to creating loads of new banners and campaigns.

Signed a new client onto the path, they have 4 new offers which are worth £4 in total with large caps.

Spend - $100.47
Ctr - 21.61%
Wins - 7.26%
Conversions - 25
ROI: -67%

Made a bit of a nooby mistake this morning and over bidding on a campaign with CPM and spent $50 in 5 minutes "oops"

Today i am going to go through all of the campaigns and blacklist non performers.

What do you think to these rules.

- 100 impressions with 0 clicks = blacklist
- $3 spend - 0 conversions = blacklist

---

Will be following this one mate..

Looking to setup my own coreg aswell, spend the last couple of days looking into it all..

Have you had a management system custom build mate or you using something ready built?

---

Keen to know this too...

---

The site was custom built, cost a few bob.

---

Very cool - haven't seen a coreg pipeline for a while. I'll be following this one.

---

Well Yesterday was another productive day. So VERY tempted to continue addin traffic sources but I should stick with my guns and master one traffic source.

Spend - $168.00
Ctr - 5.61%
Wins - 7.26%
Conversions - 21
ROI: -90.7%

ROI is off cause I fucked up with a small mistake over bidding on CPM. This has now been fixed and CTR has shot back up to 20% while click prices have dropped significantly.

---

Updated Stats:

Signed up another agency today. Cold called 10 companies, split testing openers. Definitely get more response when you mention a few names in the industry.

25/07/2015

Spend: $202.45
Clicks: 3714
Leads: 97

CPL is almost at $2 which is fantastic! 30% of the leads opted in to at-least 2 questions which means $$$

26/07/2015

Spend: $222.46
Clicks: 1789
Leads: 72

Today will be going through the questions on the path and optimising there location.

---

Nice! So if I'm doing my math right (97*2*1.3) you were already in profit on the 25th? Very cool.

---

Going up and down at the moment, alot of the leads going to call center are coming back with no answer which i need to look into, i have tried calling them from my personal mobile and had answers

---

28/07/2015

Spend: $204.08
Clicks: 1230
Leads: 111
Conversion: 9.02%

Optimised the questions yesterday, still need more data to perfect it.

Conversion rate is up, this is off a pre-lander as well so pretty confident this can be improved.

Today I am adding new questions in from a new client, then going to be creating new ads and targeting.

---

Looking great. Keep it up!

---

That looks great!

When do you plan monetising the leads?

---

At the moment I am building trust, sending out a nice welcome email explaining "The Goal" of the website and Why we are doing what we are doing, personally thanking the first 1000 that sign up to the site.

Once we reach 20k+ registrations I will look into sending out SMS and Email.

Apart from that, we already have monetisation in the question path through clients.

---

29/07/2015

Spend: $223.33
Clicks: 1349
Leads: 143
Conversion: 10.60%

---

30/07/2015

Spend: $210.55
Clicks: 1224
Leads: 137
Conversion: 11.9%

---

Gotta love those conversion rates going up!

---

Yea dude, i havent EVEN started work on the actual landing page yet! Pretty confident that we can double the conversion at least

---

31/07/2015

Spend: $144.70
Clicks: 1222
Leads: 133
Conversion: 10.8%

01/08/2015

Spend: $146.12
Clicks: 1252
Leads: 160
Conversion: 12.78%

02/08/2015

Spend: $144.70
Clicks: 1286
Leads: 176
Conversion: 13.69%

Weekend going well!

Introduction email has gone down a treat, have a 90% open rate and 30% of people are replying, giving me there opinion on the site, which is gold for split testing.

Today will be spent figuring out why the call centre's stats are so shoddy, 80% of the numbers are coming back as "no reply" which is BS as i have personally called each number and most of them have answered

---

Shiiiet,

one advert with a spend of £4 yesterday brought in over 30 conversions!

---

Niceee, keep the optimisation going!

---

Home > Mobile > Follow-along Campaigns