Credit Reports on PPV (40)
Im currently having small success with running these and was wondering if a LP ctr of 2% is about normal for these offers?
Yep 2% is pretty good from what I've seen! It depends if your targeting 1 url, or multiple as well. 10% or anything like that isn't achievable for CC reports unless you have some crazy out of the box idea which probably wouldn't convert too well.
I've had a lot of questions regarding PPV/Credit Card reports over the month and have gathered a lot of info. So I'll write something up on it this week.
Im targeting multiple, interested to see your write up hope you include some stats!
I haven't done PPV Credit Reports myself, i ran CC reports big time way back on Adwords
Well maybe the guide can be tailored to bing search?
(I am actually trying credit reports on search right now)
I'm promoting Credit Reports on PPV, and seldom manage to get CTR > 2%, but my EPC is well over $2
so I end up profitable.
Look forward to your write-up Jordan!
Yeah 2% is good , especially if you are bidding on "broad" urls.
As @epicskillz said , as long as you have a high conversion rate from the lp to the offer , it's good.
I've pushed credit reports a lot on ppv so a few tips for you :
1 ) Split test your lp with and without sound . I've had better cr without sound for certain targets.
2) Bid on keywords. There is some nice volume for credit report terms.
3) Intro pops are not allowed on most cpv networks , but you can always use a light box when users try to leave the page.
P.S If anyone is bidding on bank names , be careful since I heard 2 people not getting paid using bank logos and deceiving intro pop text.
Also you could have your cpv account banned at both TV and LI .
Well right now the only way I have managed a 2% Lp ctr is with an exit pop so I'm pretty sure that's breaking the rules.
@jroes57 I would replace it immediately with a light box. It's not worth getting your account banned imho.
Running credit reports myself with CTR of 2.5%-2.8% on my landers. Split testing them with credit buerau logos and audio but don't get many conversions. Not sure if you have to try angles for this as bidding on other credit report urls is sucking money quite fast...
Exit pop removed, and the CTR has fallen below 1%, guessing its time to kill the campaign?
across almost all of my credit targets, conversions (and total volume actually) are pretty low for me on tuesdays for some reason. If you are losing a ton of money, yeah your lp might need a change up. but if you are close or breaking even, I'd let it ride. I spent some money with not a huge return, but it gave me some good info on times of day and days of week that convert for the lp I'm using.
this niche is damn competitive. I can't seem to keep volume on high traffic targets, even bidding into the number one spot. It seems like bbrock mentioned that someone is bidding on a shorter variation or paypal, but not that I can find.
the other strange thing is that the bids are pretty freakin high for a lot of targets. I'm not sure how they stay that high, if it's new pages constantly being tested or what, but with cpvs of .11+, the best epv I'm getting is say .04. Then, when I drop my bids to that, suddenly I'm in 8th place, getting no traffic, and the traffic that I do get the epvs are lower, and I assume it's because the other advertisers have popped before me.
drivin me nuckin futs.
Hint: Ugly LPs work better than good-looking LPs for some reason.
Look bland, not flashy, because you need to gain trust in
this vertical, more than attention.
Ok we can talk about PPV CC reports in here, but I've been asked by a couple members not to writeup a guide because I'd pretty much be outing there campaign, which i absolutely don't want to do. Just talked to bbrock too and there's a few way's that's not 100% compliant that people are promoting these right now which are getting a couple peoples accounts banned. The niche is also extremely competitive with bid wars like crazy!
Epicskillz hit the nail on the head, you need to find a mix of attention + trust for the landing page, and I'd assume in this niche trust trumps attention.
Also for max CTR and less competition you want to base the credit report around a related niche, whether it be car loans, home loans, other loans, anything related to credit reports.
bbrock will be writing up a PPV doc soon, he makes some big $ with PPV so you can count on it being a great post.
How do you build trust with these landing pages?
Use logos, more text and less til no images. I use a pure text based lander and get acceptable CTR's. I think it's crucial to think about an angle in this niche as well...
I think the most legitimate way to build trust -- aside from using logo's of banks, loan companies etc.. is:
1. Make the landing page look clean, simple and professional
2. Use Experian/and other CC report logo's (this is usually fine, since they do relate to the credit report itself)
3. Use stamps (stamps create trust)
Examples: (just edit a stamp in photoshop to make it relate more to what your promoting
- http://1.bp.blogspot.com/_yDJWkoHbyN...entialSeal.jpg
- http://images.clipartof.com/thumbnai...lustration.jpg
- https://lh5.googleusercontent.com/-M.../aps.logo1.jpg
Also i can tell you people making money with this are using angles. Doesn't have to be a complicated angle, you just need something to base your credit report around.
ie: If your getting a car loan, you better check your credit report first so you know how much $ you can get!
You could even try something like:
- Targeting big screen TV sites, or electronic renting sites and then "see if your eligible for a completely free 56" Panasonic Viero TV"
you just need to target it around something..
Are we allowed to post our Landing Pages here for critque?
Cause I am building trust I think but I am not sure if my adcopy is aggressive enough.
I'm not sure how to go about targeting URL's. I have one related to buying a home. What kind of urls would I be bidding on? I've tried a bunch of the larger sites and just blew through money.
@jroes yep forsure, i'll help
@jleone well how does your landing page relate to the URLs you targeted to credit reports? That's a more important question because i can say people are forsure bidding on major mortgage/lender URLs with CC report offers and prob making some big $
Why can you tell people they need a credit report done? The reasons don't have to be necessarily real, you just have to sell it. Usually a easy way to make people think they need a credit report is before they buy something big. Think scare tactics, it's a big seller in the credit report world. Once you have your concept done, then you can figure out appropriate URLs, and then you test and keep the green ones
I used to see credit report stuff pop over bank sites a while back when I had the software installed - was saying something along the lines that I'm eligible for a free credit report etc.
Originally Posted by stackman
@jleone
Seems a bit bland/won't stop people in their tracks, work on the landing page a bit, design wise and adjust your concept to something more like "You can't afford a house until you've seen your credit report" or "Your house will cost you $140,000 more if you havn't see your credit report". Just something that will make people inquisitive to check their report right now.
This is the LP I built, basically mimicking the offer page. http://img217.imageshack.us/img217/3795/reportyk.jpg
I will try out some different adcopy and maybe add some pictures of houses to it.
along the lines of what stack is saying, so far I've found fear to be the best motivator for getting a credit report. so if you are taking a housing angle, try to think of worse case scenarios like being denied the mortgage and being embarrassed, sky high insurance rates, needing a bigger down payment, etc. Specifics generally sell more, like "16,234 people were denied home loans because of ..." These credit reporting companies all generally have alerts and ways to dispute things and raise your score, so depending on your angle you can work that benefit in too.
It's not that I haven't had a little luck with selling benefits, it's just a bit harder because people tend to put more effort into not losing than into gaining. So if you take a future benefit oriented approach, you have to make sure that the benefit is big enough, or sounds big enough, to make the person stop and think that they really need it, that it will work for them, and that it's fast and easy to do.
at least that's been my experience so far. ymmv.
Why does LI keep on disapproving my active running credit report campaigns?
"Disapproving your running campaigns?"
What do you mean?
I know creditreport.com is running direct with LI for one.
You also need to have proper disclosure above the fold in your
LPs.
They just go through and disapprove the keywords and leave the LP all alone. Is it freescore or creditreport.com that is running direct?
@southbound yep, thats what i know of what works well too, exactly how you said it. The 16,234 #'s in the title is a good idea
LI's direct credit score relationships currently are:
gofreecredit.com
creditreport.com
creditscore.com
quickcreditscore.co.u
Hope that helps you to get around these damn disapprovals...
Thanks for the help. I built a few more landers but not sure if they are too simple. What do you think? Should I launch this or change it?
@ppvnewbie thanks for those
@jleone Definitely more on the right track, but the images are plain and don't play with the scare tactic your using.
Search for images more along these lines:
http://www.pinellascountyfloridacrim...king_house.png
http://images.kw.com/agent_photos/0/...9857821307.jpg
http://www.sfbayview.com/wp-content/...sure-house.jpg
Also mention why they're losing $57k
Since we can't mention terms like free credit score, free credit report.
Whats another way to word it?
Originally Posted by jroes57
Okay yea I read it wrong my bad,
I was testing some new wording and couldnt figure out why no one was clicking out and I realized I forgot my CTA 
Recently made my own LP for the RV angle:
http://www.newfreesurveys.com/test/rv
Stack, how would you build a scare angle in?
well, it's not tht you can't find a scare angle with RVs, but let's think of the nature of an RV purchase for a moment. the person is going to be financially ok for sure, and have some expendable income, so right away most of the buyers are going to know their chances of getting one. but you'll have a lot of lookers that will want one and know they can't afford one. Or can they? maybe bring up some program for xxx credit score that will help them buy easier, etc. Or stick them on a list that "assists them" in how to buy one, thensend them a credit report offer presold, and then follow up with a loan offer if they convert. you can use a conversion pixel with the mailer company to move them to a different list f they convert on the credit offer, then send an email that says "your credit score qualifies you for our lowest RV rate!" or something. that way you can make more per user.
I don't have a whole lot to say about scare in this capacity, but only because it doesn't lend itself naturally to it. not that it can't work, it just hasn't for me at this point. if something doesn't jump out right away, try to think of how you can maximize total rev vs a one time sale on these types of angles.
ymmv
@jroes
The image loads very slow on my side (I'm on fibre optic). So I would urge you to resize the image, perhaps use a smaller size image to increase the loading time because after all PPV is about interruptive marketing. 0.5 second does matter.
Nice landers- do you guys have any recommendations for a simple landing page generation program or service?
Southbound would it work if you said something like:
"RV lenders approve --insert credit score company here-- 95% more than any other leading credit score company. Did you pre-qualify yourself yet?"
Or would that be like a fake testimonial sort of thing. Misleading info?
Home > Paid Traffic Sources > POP / PPV / Redirect