-90% ROI Campaign, What do you think? (4)
Hi STMers, I just joined STM 2 days ago. I already read many threads in the mobile section,wanna say the community and the information here is amazing! So I want to make my first post here about the campaign I am working on, and learn from you guys.
It's my third mobile campaign. My current goal is to find a campaign to break even first.
When I first launch this campaign, it was at -90%, but after $200 spent with placements blacklisted, it's still at around -90%.
I am not sure if it still has potential for profit.
Traffic Source:PopAds
Country:Brazil
Vertical:Anti-Virus
Offer:PSafe Android
Payout:$0.2
Testing Budget Spent so far:$200
The campaign was ran for 4 days, each day spending is $50.
Every day I blacklist site ID with 3x loss of the payout.
Stat so far:
And browser doesn't show too much difference:
So first, I test 2 aggressive landing pages:
(These are very aggressive LP with entry pop alert and phone vibration)
Then, a few days ago, I read a post and realized that it's not the landing page design that I should split test first, it's the angle.
So I use the lander with higher conversion rate and came up with 3 angles.I was at $100 spent at that point.
Angle #1 and #3 beats the original and #2, so I kept #1 and #3.
But looking at the data,
When I sort by conversion,all those placements with more 1 conversion are all red.
And all those profitable placements only have 1 conversion, which doesn't really tell if those placements are worth it or not.
At this point, do you guys think this campaign still have potential? Or how should I optimize?
Your comment is much appreciated!
Thanks,
John
I would highly suggest that you rip and test way more landers than just those 2, and to also test more offers. At -90% ROI it would be very difficult to make the campaign work without a significantly better lander and offer.
When modding ripped landers, implement more CR-boosting elements - entry pop alert and vibration are a great start, but if you do some digging here on STM you'll find at least several more.
As for offers, you can try doing a search for antivirus offers in BR using offer aggregators like odigger and offervault, and then signing up to affiliate networks that have those offers. Also do talk to your AMs to ask for offer recommendations for this vertical, and ask them to recommend other geos to try.
Have fun and good luck!
Amy
Thanks for the great tips,vortex!
Do you recommend I keep those blacklist placements or remove them? Since better landers might make some of those placements profitable.
As you've pointed out, at this point you can't really decide whether any placement is bad for sure, because you're not using the best landers yet. Right now your top priority would be to get as much traffic as you can to speed up your testing, but at the same time you'd want to do this testing as cheaply as possible. So I'd suggest to just pause the worst money-draining placements, and keep most placements running so that you'll have enough traffic for testing.
So in short, if you feel that the traffic you're getting from your current-running placements is enough for testing, then leave the already blacklisted placements blacklisted (you can always re-test them later when you have the best offer and landers). If you need more traffic to speed up testing, include the currently-blacklisted placements to see how they do with better landers and offers. (At -90% ROI, chances are some of the placements you blacklisted was not done with fairness.)
Amy
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