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Guides On Releasing Your Own Offer? (17)

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Hi guys, we will be releasing our own CPA offer shortly in the USA/CAN markets in the beauty/men's grooming niche. Just curious if anyone has ever published a guide for releasing your own cpa offer.

I have had 15 years experience in promoting other people's offers, i figured it was time to release our own ;-)

Thanks in advance

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I world like to know too!

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Would also like to know! Anyone?


Amy

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Also interested in this one...

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I don't know of any such guide that exists and if there was it would be likely out of date by the time it was written.

It took me about 2 years research and a massive learning curve to launch my first product and its been a constant process of learning ever since. I simply gathered what information I could from various higher level forums and created my own cheat sheets. The its a case of networking with like minded individuals on the same level as they are the only ones who understand what you are going through.

The actual product creation is pretty simple and anyone can create a decent sales page so the nuts and bolts are pretty easy to accomplish.

The biggest issue is payments, merchant accounts, MID's etc etc. Unless you are super legit with a straight sale model and registered in a Tier 1 country you will have a constant battle keeping everything alive. For instance we have just had huge issue with Visa deciding (politically) that they will not process anything anymore for anything they consider "offshore". When this accounts for about 40% of your turnover then its another headache to sort out.

Next up you have cash flows, lead times for the products (8-12 weeks for something custom made). Also everything you do needs to comply with the necessary regulatory authorities in every country you are selling into, and you need to guarantee will get through customs legitimately. For Canada if you are doing any sort of supplement you need to go through registration which takes another 6 months, without his they simply send everything back if you are shipping from the US for instance.

Then you need an absolutely solid support system in place, without this you won't last long at all.

There are many pieces of the jigsaw and of course its all doable, just don't think its a walk in the park, its a pretty tough barrier to entry for most people which is always a bonus to me.

Some good stuff along these lines here:

http://stmforum.com/forum/showthread...=first+million

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Thanks you very much Gary for all that insight! Certainly sounds like something that could only be done on a big budget in terms of money, time, and effort, and only by individuals that possess enough determination to tough things out.

I'm also wondering whether it would be relatively easier to set up CPA offers that don't require physical product fulfillment - stuff like content subscription offers for example. Product fulfillment would be the easy part in this case, but the offer owner would need to somehow make arrangements with local phone carriers to set up billing, and also have some sort of way to monetize the subscribers.


Amy

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Hi , ckeck the blog of cashmoneyaffiliate, he already try to make his own offer and make a guide about it, you should be A member to see the posts.

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Great recommendation thanks! I actually did join up and watch that vid a couple of months back. It's not on how to set up your own offer from scratch, but I can't go into detail without giving away the vid owner's tricks. Great vid nonetheless!


Amy

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The single biggest issue is the billing for whatever you do, the rest is pretty straightforward and most people could get it working.

The reason why most mobile offers go up and down is simply from a billing perspective, the same with most physical products and especially with anything rebill based. By creating your own product (in whatever niche you like) you might think that you have a competitive advantage over other affiliates, and in essence you do, but if you can't get the payments or the billing goes down then you lose pretty much everything.

Last thing I want to do is appear negative in any way as that is not how I think, but if you can get a robust payment mechanism in place then you have pretty much cracked it. And always be looking for redundancy in what you do, especially with payments. Like you would always have a backup server in place you always need backup payment systems in place just in case the main one goes down.

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This post pretty much says it all. The problems you're facing as an affiliate to the problems you're facing having your own offer are completely upside down. While managing to get payment systems, billing systems, support all that, there's another BIG issue that you'll face - affiliates promoting your offer in shady (at best) ways.

In some countries, advertising a specific product with a specific angle for example is forbidden. I know an example where the offer ended up being liable for the affiliate advertising in a prohibited way. So beside billing and support, there's probably an endless list of problems you as an affiliate never really considered.

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One book that I'm aware of that does cover affiliates a bit, from an infoproduct sales perspective, is How To Launch The **** Out Of Your Ebook, by Dave Navaro and Naomi Dunford. It's purely talking about CPS affiliate deals, mind - CPA is a whole different ball game.

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I have my own offer and the shortest advice i can recommend is spy on similar offers by becoming the buyer and then just make your own offer. Launch it as a beta and deal with the troubles and hurdles as they come..improving on the way.

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Good advice from Attila. I have an offer out there as well in the diet niche and I learned kinda as I went. It helps to ask questions of course and when you are dealing with the different parties involved you have to remember they profit when you do well. So ask.
I started with one of many private label nutraceutical companies out there and my sales rep there introduced me to all the parties really needed to get going.
I've changed a lot around since I've started, live and learn, make mistakes, have people screw you over and come out of it unstoppable.
It's really not that hard, but you need a starting budget for sure. Cogs in the wheel are:

Inventory of the product, which includes label design (Elance).
Fulfillment
Design of website + coding + integration with shopping cart.
Limelight CRM if you're doing a trial. there are alternatives for smaller budget btw.
Call-centre - especially when creating a trial but no matter what you need it ( The banks want to see you have good support to reduce chargebacks)
Money processing, which is the MID's (merchant account) and a gateway like Authorize.net
Then there is the red tape, like creating an LLC, setting up of business bank account etc.

and then it's buying media time.

I'm sure I've forgotten a few things, but those are they main large components on top of my head.
I'm happy to introduce you to people if you're serious about setting up an offer, It's fun going through the process, high potential of making good money and you meet great people.
happy to answer any question.

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There was a pretty good product released a few years ago: "CPA Tsunami" from a guy called Mike Hill.

It made a few people millionaires at the time. Not sure if it is still available, but if you can find a way to get your hands on it, it may be really worth it.

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You can bypass the merchant accounts by using others like clickbank or clicksure, but then you will be faced with other problems. An order form that cannot be customized or other restrictions that will kill your sales. So even though technically you may have a converting sales page if your checkout form kills sales (like clickbank) then it defeats the purpose of using them as a processor.

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Listen to beastmode, he knows what he is talking about!

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yes, im interested too.

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