How would you get an ad in front of ONE specifically targeted person? (22)
How would you get an ad in front of ONE specifically targeted person?
So, I've identified that for various film-related reasons, I need to do the opposite of what we all usually do: rather than broadly targeting millions of people, I need to very specifically get an ad in front of about 20 specific, named people.
I've already got a raft of networking-related techniques to do that, but since STM is full of alarmingly clever people, I thought I'd ask and see how you'd all do it, since there's every chance there's a Better Way.
So: you need to get an ad in front of one person, specifically. You want to do it as inexpensively as possible, obviously, and you want it to have as high a chance as possible of being noticed.
Illegal techniques (Trojans, dodgy social engineering stuff) are right out, obviously.
How would you do it? On what traffic source, with what targeting, etc?
how much people live in 20101 (zip) area, 45 yo, male, married, have interest in frogs reproduction, finished some "X-Men college" and may work at "Bubblegum Museum"?
oh and have a facebook account obviously
Maybe he have an LinkedIn account too
Originally Posted by caurmen
Was my first thoughtWhilst i dont advertise on facebook or even have a facebook account i do remember a while back someone mentioning to me about advertising to certain facebook user IDS, not sure if you can still or ever could do this - as mentioned i dont use facebook
Just a idea
http://mysocialsherpa.com/the-ultima...-facebook-ads/
Rolf.
pranker - level GOD!
Originally Posted by arlind
thanks arlind!
Originally Posted by arlind
If figured out how to do this properly it could become a nifty paid service with multiple angle for traffic acquisition.
Angles:
You Ex talk shit about you? Show em who's the boss!
Want to piss of your Ex? Click here!
Wanna impress her? ...
The gift that your hubby will never forget!
Make your ex boss go nuts! Click here
1 weird trick to make him stop watching porn (Hint: he will never find out it was you)
She is in bed with HIM right now? Destroy Her!
...this is endless lol
add retargeting to this and you have a bomb
Originally Posted by arlind
PS Could be a nice hack for taking revenge on someone (diabolic laughter *har*)
I don't remember exactly (so yeah, I guess that's a useful reply I'm typing here......
But anyway your question reminds me of a similar question someone asked GaryVee after one of his keynotes.
ok, ok, which keynote was it?
I don't remember because I was binge watching them all in a row...
He even mentioned how he was targeting people who do not have an online presence by influencing them indirectly through their kids and THEIR social media accounts.
He also spoke about the Twitter techniques he personally uses to lock in specific clients (fortune 500 CEO type folks) for Vaynermedia.
@shogun - good idea! I was thinking that it's generally not possible to get that precise a read on the FB account of these people, but education's frequently public knowledge. Hmm...
@mindfume - I'd be very interested if you could track down which keynote that was. GaryVee's a bit hit and miss in my experience but when he's on, he's really on. I've been quoting his bit about "marketing in the year we actually live in" quite a bit recently...
Google Adwords allows a similar capability... (Emphasis mine)
"Everybody Googles themselves," Brownstein explained. "Even if they don't admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable."
Since Brownstein was the only person bidding on the names of the five creative directors he most admired, he was able to get the top search spots for a mere 15 cents per click. Whenever someone ran a search for one of the creative directors' names, the following message appeared at the top of the page: "Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" with a link to Brownstein's website, alecbrownstein.com.
Over the next couple of months, Brownstein received calls from all but one of the creative directors whose names he had purchased. And finally, at the end of the year, he received a job offer from two: Scott Virtrone and Ian Reichenthal of Y&R New York.
The whole campaign cost him $6.
Originally Posted by cmdeal
Caurmen, when you say Ad, does it have to be online?
I mean, if you are targeting very specific individuals, my guess is that they are high worth targets. Why not do a Direct Mail type of thing and instead of an ad do a whole experience type of thing?
I have no clue what you are doing, but you mention film-related reasons, why not get a cheap ass tablet, put your video message in there (assuming that's what you are doing) and having someone dressed as a Movie usher deliver the package with some popcorn or something?
Again, not sure what inexpensive in this case means. But in the offline world, there's SO much that can be done.
@caurmen I can’t find it anymore but he touches on something similar here (pay attention to the part where he talks about Beyonce):
https://youtu.be/Rpi9PBr1hA0?t=2968
In short: follow on Twitter, see what the person talks about, engage in the conversation, but DO NOT (DO NOT) talk about your business or what you do.
If you keep engaging in the random chitchat the person is interested in (sports, music, etc.) then he/she will look at your profile.
Make sure your profile clearly states what you do.
He/she will then start asking you questions that lead you both in the direction that YOU want it to go.
Or, to put it in Gary’s words: just listen to the person, and shut your mouth ;-)
p.s. stumbled onto this, perhaps of interest to you:
https://youtu.be/mh1_ZVVhUwU
every user as a unique footprint, and u have to use the traffic source variables to do that, for example device, OS, categories.
to further drill in, you could make a filter, for example, enter specific information that only this person has, identification number, credit card, or something that defines this person further
next would be the retargeting token which is pretty simple, and u get this guy.
and if you are thinking offline, it gets even easier
1. the number 1 denominator to catch a particular person is purpose. check the maslow hierarchy of needs. if u find out and strike the purpose at its heart, people many times more capable than you will be willing to wait to speak to you. everyone has a different purpose, and chances are its not money. it could be to build a website, to help others in a specific field, to build reputation, etc etc. its linked to money, but not exactly it.
2. deliver consistent value towards the identified purpose.
3. study the person's life story and beliefs. there is a background that they came from, for the purposes of this example, we will use a rag to riches story, there is something in that story... which is how the person fought hard, against failures etc.
4. emulate the same attitude, the person would be very strongly drawn to you, because he can feel and see himself in you. this has to be genuinely part of you. faking it does not work because when he investigates, the cracks will fall through
this method is tested and proven.
If you have any means of comunicatin with the specific person it can be quite easy. Make an new audience in sitescout and when you send them any links make sure that they are redirected trough the audience redirect. After that just setup a new campaign and have your ads follow him all around.
If you know their names just send them a PM over Facebook or Linkedin with your 'ad' or call them up. Dont think you need an online ad to target 20 people - there's more effective ways offline IMO
@cbrughmans - if you're trying to reach Stephen Spielberg, for example, a PM over Facebook is somewhat unlikely to do the job 
Phone calls can sometimes work - see Four Hour Work Week - but are spectacularly unlikely to be successful if you've got any kind of pitch. Ads are a somewhat different channel, cognitively speaking, and hence are likely to have a rather different success profile - hence the question.
I'd get their unique twitter IDs and run a tailored audience twitter campaign targeting them.
I would then retarget them across different traffic sources once they click on the ad by placing a retargeting cookie through the landing page.
@caurmen - you are right. my point is just that if you are tying to reach one person or a small group of people (<20), then i would just use whatever way you come up with, going from online ads to coldcalling, fb messages, or "accidentally" running into them at their favorite bar/elevator/whereever...Wondering what kind of service/product you're trying to sell those people? 
@cbrughmans - movies and movie-related things. The Spielberg example was not entirely theoretical...
Is this for a business opportunity?
If they are famous, just find their lawyer and call them. It's really that easy. Celebrities are used to hearing about opportunities through this method.
If they are not a celebrity, I always thought this method was clever: https://www.techinasia.com/how-a-guy...oogle-adwords/
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