Home > Questions and Answers > Tracking Questions

---

Tracking spend on Gunggo in Voluum (6)

---

So I'm running a campaign on Gunggo and I would like to track the spend on that campaign, inside Voluum. I wasn't sure how to go about it so I asked Voluum support and this is what they replied :



I had faced a similar issue while trying to track my spend on Decisive, in Voluum as well because Decisive doesn't send forward any information about it's CPM bid or spend information on to Voluum and hence Voluum doesn't know how much has been spent. Here's the screenshot which the support guy is talking about:



However in the case of Gunggo, it shouldn't be much difficult since there's no such thing as SmartCPM which keeps on fluctuating the CPM bid. I basically have a fixed CPM bid which I keep on varying myself as and when I please so I feel it should be pretty easy for Voluum to track this.

Talking to my Gunggo Account Manager, I found out Gunggo doesn't have any way to send S2S pixel or anything like that to Voluum to enable Voluum to track the spend.

Any ideas how could go about this?

---

The best way I'm aware of to track costs in Voluum, is to manually input them (this is actually a new option - we weren't able to do that until a short time ago). Often this will not be accurate, because on some traffic sources you won't be charged the exact bid amount, and what you actually pay will often vary by placement. AFAIK there's no way to get traffic sources to post cost info back to Voluum (at least none that I'm aware of, for the traffic sources I've used to date).

If you want cost and revenue data in the same place, consider posting conversions to the traffic source.

Looking at your screenshot again, I see you're already doing that for Decisive...

Finally, there's a 3rd method - downloading cost stats from traffic source and revenue stats from voluum and combining the two. Can be the simplest solution if you're not analyzing large numbers of placements, but if you ARE dealing with lots of placements this will obviously not be a viable solution.

How are the rest of you handling this? Is there a better way than the three I could think of?


Amy

---

Yeah, I've been setting this up like this for Gunggo



but it still doesn't work. I guess this is the ''Manual Cost Updating" features people were talking about. I guess I'll talk to Voluum support about why I'm not shown approximate cost when I set it up like the screenshot I've posted here.

---

Yeah it's weird - I tried doing it the same way you are and it didn't work for me either!

I got used to not tracking costs in Voluum, and therefore am not clear on how to do it. Voluum support will be able to help you with this for sure (unlike with the gunggo tracking which was outside of voluum's knowledge base).

If you ever figure it out - could you please report back? I'd love to know how this is done in case other people ask the same question.


Amy

(Note: I've moved this to the "Tracking Questions" subsection. )

---

Here's Voluum support's reply on how to get this working:



Here are the screenshots linked in the answer, in the order they were mentioned:

---

Thanks a ton for posting this solution! Next time someone asks I'll be able to direct them to your post!

(Having to use pixels looks like a lot of trouble though...)

Amy

---

Home > Questions and Answers > Tracking Questions