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Whitelist on Pops (5)

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How many targets does a typical white list contain?

I'm thinking to let my campaign run for a week until I find 5-10 targets that are converting for the white list. But are 5-10 targets enough?

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Those are questions only you can answer!

A whitelist can contain as many or few targets as you like.

And why settle for 5-10 targets? You could keep running the general campaign with all targets, then transfer the good ones to a separate whitelist campaign. That's a common strategy.

Hope this is what you're looking for! If not, please elaborate.


Amy

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I agree with Vortex. If you close out the original campaign that is running on RON, you will close off new traffic source that gets added to the RON channel. Best strategy is to create the whitelist campaign and continue to add to it while leaving the RON campaign to collect new traffic source.

Also, don't forget to blacklist the subids that are not converting and eating into your budget.

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The RON campaign runs on loss so at what point you decide that its time to switch off the RON and run your budget on white list now?

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Again - you'll need to look at the particular situation and decide when the time comes. Usually the time will be when you feel that a majority of the profitable / most profitable targets have been uncovered, and the money you're spending on the RON camp no longer justifies the decreasing returns it's bringing.

And like Tony has pointed out - cutting bad placements will be an important part of that process. Another thing you can do is transfer targets that are converting but losing money (but are close enough to the green), to a new camp and set the bid lower, to turn them from money burners into profit machines. Bigeasy123 wrote a fantastic post on that approach here:

http://stmforum.com/forum/showthread...hlight=bigeasy


Amy

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