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How to scale properly ? (7)

07-16-2015 01:37 AM #1 aivix777 (Member)
How to scale properly ?

Hello guys, kinda weird question.

Lets say you have profitable campaign , and everything needed to scale. What is best aproach?

I had 1 campaign, and tried to scale, did put it on new account, copied EVERYTHING, but it just didnt get the same results as main account. So that isnt right aproach or is it ?

I would love to see your insight how to do it

Thanks

07-18-2015 12:04 AM #2 fatcow (Member)

Hi Aivix,

why did you move the campaign to a new account?

I'd say most important when it comes to scaling is not to do it too rapidly (made that mistake in the past)..

Now I only raise campaign budgets in the morning about 20% and if performance really good maybe another 20% later on in the day. I should mention here: I am only or mainly using oCPM - so with other bidding modes you may have other options..

If you scale too fast (say 70% 2 or 3 times a day) your CPA will rise dramatically..

07-18-2015 07:10 AM #3 aivix777 (Member)

Quote Originally Posted by fatcow View Post
Hi Aivix,

why did you move the campaign to a new account?

I'd say most important when it comes to scaling is not to do it too rapidly (made that mistake in the past)..

Now I only raise campaign budgets in the morning about 20% and if performance really good maybe another 20% later on in the day. I should mention here: I am only or mainly using oCPM - so with other bidding modes you may have other options..

If you scale too fast (say 70% 2 or 3 times a day) your CPA will rise dramatically..
Yep i did raise by 20%

had nice spend. But all went down at scaling.

You know FB, thats why i wanted to get 3 accs doing $xxx/spend than 1 doing 3x that.
Only when i get campaign on new accounts spend was higher, could be something to do with competing with myself

Raising 20% Daily is way to go, i can vouch for that

07-18-2015 10:34 AM #4 meghani (Member)

FB looks at your account history and campaign performance to determine the CPC, therefore copying the exact same campaign to a new account won't give you the same results.

07-19-2015 07:58 PM #5 fbqueen (Senior Member)

Before you copy the very same campaign to a new account, make sure you build your QS up. That's one way to get similar results.

Also raising budget on the same account is another option but you def need to do it slowly day-by-day. Once you are settled with your aimed daily spend your campaign will pick up and you'll get better results in the long run.

But you need to understand that each acct acts differently, you will never get the same results.

07-29-2015 04:49 PM #6 alchemist (Member)

Great insights! FBQueen, what techniques have you found work for raising FB QS?

07-31-2015 08:19 AM #7 acepowermarketing (AMC Alumnus)

maybe you can adopt a customer-centric approach? where are your customers? how do u reach them? how do they buy/download/subscribe?

and then follow that thinking, and adjust for the traffic source in question.

for example some customers are on their mobile more than desktop due to their demographic. or more willing to purchase on an android compared to ios, or prefers using the standard android browser compared to the chrome/firefox? this is shown on the better/worse performance on your stats

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