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I might have a winner! but not sure? (6)


07-15-2015 01:25 PM #1 miopmiop (Member)
I might have a winner! but not sure?

So guys this is my second try actually and I believe i might have a winner just need some advice! optimizing maybe? I actually started with a few restrictions that I learned form my last campaign. This is a dating site that im promoting in a adult Traffic Source in a specif country Im biding 0.06 and im getting around 1.5 - 2%% of the traffic selection i had with that bid og 0.06 and im spending $20 a day to get data. This is actually what I learned to call here a pocket cash campaign hahaha! but im ok with it

I already had some green days over the weekend but overall im losing $15 dollars out of a $100. Even though I have around 80k impressions I dont see any statistical significant to kill any banners or landers. I have used all the calculators here and nothing I have a gut feeling about killing a lander but might burn the campaign aswell?

I made 3 banners with the exact same angle apealing to a target and same text but diferent image and 3 landers with the "rules" but diferent image aswell.

here is the performance of the 3 banners (could make a few more in a blink, already have angles an images ready)

Click image for larger version. 

Name:	Follow 1 trafic.png 
Views:	117 
Size:	73.7 KB 
ID:	7719

and here is the performance of the landers, it is same lander just diferent image (Diferent woman to be exact, could make a few more in a blink, already have angles an images ready)

Click image for larger version. 

Name:	<nobr><a href='https://panel.voluum.com/link/?t=JbgfGzNee0EWGOfEA3t3m8h5kZBlw10xvttAZQsf9F18z7+e0F78hhfKPzz3ju+z&type=visit' rel=Voluum.png  Views: 92  Size: 157.5 KB  ID: 7720" class="thumbnail" style="float:CONFIG" />

after some optimizationg of killing non profitable websites i only get aroun 30k impressions and that can get me form to +$3 a day. I dont even reach my budget a day for the campaign wich is $20 What you guys recomend? Im running in traffic force and maybe because i started with a specific GEO im not getting a lot of volume? my bids are to low? if i increase i underestand the camapign will not profit

EPC is around 0.07
CPC is around 0.065

not much marging


07-15-2015 02:13 PM #2 miopmiop (Member)

Click image for larger version. 

Name:	roi.png 
Views:	111 
Size:	26.0 KB 
ID:	7721

This are my numbers YTD. props to charlesNgo for the Excel format i got it from his blog http://charlesngo.com/


07-15-2015 02:59 PM #3 cmdeal (Veteran Member)

Looks like you are definitely close to getting this profitable overall!


07-15-2015 04:38 PM #4 vortex (Senior Moderator)

If I were you, I'd focus on testing landers and banners (and offers too if you haven't tested all the best ones already) rather than trying to get a positive ROI.

As you've already noticed, if you bid low enough and cut enough "unprofitable" placements, you can probably push the campaign into the green - however, you'd be making peanuts in exchange for all the effort of having to babysit the campaign (e.g. checking stats regularly to make sure it's still in the green).

Instead, if you'd open up as many placements as possible (as long as they're not losing too much money), and bid higher, you'd get more traffic which will allow you to test and optimize things more quickly. Yes you'll lose money in the process, but once you have some good landers and banners, you'll be able to bid higher to get higher-quality traffic and more traffic volume, which will translate into more conversions (which will lead to pay bumps as well).

At this point, I would suggest testing more offers if you haven't already. Ask AMs on various networks for the best offers in that vertical for that geo, and rotate them into your current campaign. While testing offers, maybe only use what looks to be your best lander and banner (pausing the rest temporarily eventhough they haven't reached stat sig yet). Actually, since your banners are of the same angle and seem to be performing similarly, it may be better to leave all of them running to delay banner burnout.

Once you're down to the last offer, check with your AM to see if you can get a pay bump to help you minimize testing costs. Then you can start testing landers and banners. I would suggest to either 1)start a separate camp so that you're using one to test landers using your best banners, and the other one to test banners using your best lander, or 2)use the orignal campaign to test landers as the first round, then test banners as the second round and so on.

Try to test more angles - make at least 3 banners per angle to see which ones work best. As for landers, do a lot of spying and rip and mod completely different styles, see which style does the best, then test 5-10 different headlines, then test 5-10 different images (try to make them completely different - teen vs. mature vs BBW, slutty vs. elegant, etc.), then test CTA. In short, try to cast a wide net at first by testing elements that have the most impact first, then move onto the smaller elements.

Once you have an offer + creatives that are converting pretty good, you can go back to cutting placements that aren't profitable.

You may have done a lot of what I'm suggesting already - hope some of this will help!


Amy


07-15-2015 06:36 PM #5 miopmiop (Member)

Did I say I love this forum? hahaha! Thanks Vortex had to make some bullet points of what you wrote but is definitly gold what you just posted will work on it !!!! and yes what you said a the beggining is true hahaha! im glad I started testing so i can learn from experience!


07-16-2015 05:00 AM #6 vortex (Senior Moderator)

You're welcome! I just noticed you joined just earlier this month! And you already have a near-breakeven camp! You have my respect for sure.


Amy


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