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Primary Work Flow for Pop Traffic - EXPOSED (19)

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I think that one crucial part before even thinking about making money, is building a good, stable work flow. Well after some digging, i built a work flow that i think is right. I welcome any suggestions and comment!

P.s
I'd love to know how to inlarge the images i upload so it would be easier for everyone to watch.

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@ranboussidan - The easiest thing to do is to upload them to an external image host like imgur and then link them in here.

The forum software we use is very weird about images uploaded directly - we're continuing to try to make it work better but it keeps springing new bugs. Sorry!

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You are totally right sir.. I recommend any newbie to take a look at that workflow.

One question: what did you mean by placement? You meant keywords/domains?

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Niiice, the perfect timing. I've just talked with my guys to put all our tools together, integrate them with ad networks, affiliate networks, trackers, and other stuff and make a truly automated workflow backed by artificial intelligence to self-learn what system brings the highest ROI.

The perfect automation would be to just pay for traffic, hit the start button and everything will be automated, from getting angles(from VA) to landing page building and optimization.

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Can't agree with you more on that point!

Everyone will approach things differently, and this workflow will no doubt change and evolve with you over time. The only comment I want to make is that if it's a big and profitable vertical that you're wanting to crack, then the -50% ROI rule may not apply, because you may decide to invest money into however much testing would be required to crack the code in order to master the vertical. Also, in the initial stages of a campaign, while you're testing offers and landing pages etc., it may be better not to fixate too much on ROI - e.g. try not to cut too many placements unless they are big money drainers. If your priority is to test offers and landers then you'd want to get enough traffic to speed things up and keep the momentum going. Having to wait weeks for something to reach statistical significance is a bummer.

Thanks so much for your post! IMHO, not having a system (or workflow) is one of the major reasons why many new affiliates are giving up before they see success. Keep throwing shit at the wall and hoping something will stick can be very disheartening. Whereas with an optimization system in place, one will always know what to do next, and with optmization of each variable that affects ROI, a camp will get one step closer to green = positive expectation which can massively influence the outcome.


Amy

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With pops what works for me is the approach that's known as "throw shit at the wall and see what sticks". Launch 2+ campaigns a day and you will find a good one in no time. And once you do find something, you better scale it asap. Remember, speed is your friend here. At the beginning most campaigns will probably end up with -60 to -80% ROI.

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Nice tips! Testing massively is key. What I was referring to is the fact that many people would just give up when the shit doesn't stick initially. Being able to tell what's promising from what isn't, in spite of the initial negative ROI, is what separates pros from newbs. And having a workflow/system to get from negative to positive is the missing piece of the puzzle for a lot of people.

Great discussion!


Amy

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Thanks caurman!

Yap.

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This is neat! What kind of software do you use to make this mindmap.

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@ranboussidan nice workflow, which pop traffic sources would you rank as most likely to begin the process with?

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@ranboussidan

Thank you for sharing this post with us. It's really important to have a solid path to follow for efficient campaign execution.
Keep up the good work

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@twoclicksys,

I heard good things about PopAds if you want to check that out.

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Thanks!

www.mindmeister.com

I would go with Zero Park for starter. it very user friendly and has good volume. You can also try popcash, although its very generic optimization wise.

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Simple - in that case you don't try to bid top bid.

First of all, before you scale, make sure you have a decent offer and creatives. The better these are, the more places you can make profitable, and the higher you can bid. If you try to scale prematurely, you may not be able to make too many other places profitable, resulting in some unsatisfying scaling experience.

The payout is only part of the picture. The creatives you use and how you bid etc. will matter a ton as well.

Secondly, you would want to bid in such a way that your total profits are maximized (note: NOT your ROI, your TOTAL PROFITS). So you would either bid low and increase until you find the sweet spot (i.e maximized profits), or bid high and adjust down to find that sweet spot, or set up camps with different bids and see which bid gives you the most profits. Also check out bigeasy123's method of sorting placements into camps with different bids:

http://stmforum.com/forum/showthread...high-x-xxx-day

Hope that answers your question!


Amy

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To further expand on what Amy has said, do yourself a little favor and create an excel spreadsheet where you can plug in impressions, CTR, CR, CPM and CPA to theoretically calculate Rev, Cost, Profit and ROI. You'll need some data to figure out what those first 5 numbers should be around. It's a great way to easily visualize how slight changes to your inputs can greatly increase your bottom line.

I'd share my excel file but I think it's good to work through the actual calculations to better understand how they interact with one another.

Another benefit is that over time you can begin to track the amount of volume you get at a certain bid and the quality at that bid. These numbers can be highly volatile, but I've been able to pick out trends in my data by tracking this. Which has worked to find that sweet spot and maximize profits.

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Thanks Amy! You always have the best tips and advice.

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You already cut placements when testing? Isnt that to soon?

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There are 3 levels to this and possibly even more.....

1st: Risk.... If your offer pays out .50 you're more willing to spend more than a $5 dollar offer. Example would be for a .50 offer I'd test a placement that if it spends 10x the offer payout($.50) and has no conversion I'd cut the placement. If I was running a $5 offer then I'd spend 3x the offer payout to see if there's any conversions. It all boils down to how much money you're willing to test on the offer/traffic source.

2nd: Landing Page....If you have landing pages you know that work for a fact then you wouldn't spend as much on a placement because you know it works already.

3rd: Speed.... If the particular placement is eating up your budget after 5 minutes you get up away from your campaign to go to the red light district then it's crucial to pause that placement and you could revisit that placement at a later time. Perhaps pausing that placement and looking further into what kinds of sites run on that placement and what other landing pages are advertisers using on that placement.

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Yup. It's important to only spend enough money to get statistically significant results. If you have a result and you keep spending you are literally wasting money.

Of course, it's also important not to spend too little, and to bear in mind that cutting in one area of a campaign affects other areas. Often if a placement, for example, is just poor not terrible it's worth leaving it to run and seeing if a better lander or banner will lift all boats, so to speak.

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