Hey, I was wondering how do you guys optimise campaigns? Do you specifically optimise for the best banner-lp-offer flow or just generally cut overall bad offers and bad landers without going as deep as looking at each individual flow?
Lil side question - is it just me or Exoclick has very overpriced & shitty traffic? I never get over -200% innitial ROI on profitable campaigns elsewhere which is insane.
Thanks
we optimize purely based on banners and LP only, and they dont exactly match, sometime efforts to make the banner and LP congruent does not seem to work and we dont know why. and nothing matches to the offer at all, we cant match it to the offer, and anyway the offer keeps pausing and we keep switching so it doesnt really make sense to optimize for a offer that pauses within 2-3 days. we just swap it.