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mobile campaign-the long journey towards a green sign (2)

07-09-2015 03:34 PM #1 Ruby Tunes ()

Hey buddy,

Good work starting a follow along and a great start you've made!

The first thing I want to say is all of your work looks really good. Too good... Seriously. Haha.

What do I mean by too good? I mean it looks too much like all the branded material that big companies make.

You're here to make people click your ads and to make money.

On most of your ads, I can't see a call to action - try telling the user to click it. I've usually found a "click here", "download", or even ">>" button to be effective.

Same with your landers, maybe being an iphone user my eye isn't as drawn to the "google play" logo... But I would go for a big fat "CLICK ME" obvious button (instead of hiding it as a fancy button in the bottom right corner as in one lander). On a couple of the others there are so many logos that the "google play" button just becomes another logo to my eye, not something I'm going to be clicking.

Also on your landers, less is often more with app download landers. Maybe a heading, a few bullet points, a "download now" button. You can really simplify.

And finally - you haven't got conversions firing to Decisive? You should work this out as it will be a hell of a lot easier optimising on Decisive if you can see what placements are working.

07-09-2015 04:09 PM #2 bajoestha (Member)

On most of your ads, I can't see a call to action - try telling the user to click it. I've usually found a "click here", "download", or even ">>" button to be effective.

Same with your landers, maybe being an iphone user my eye isn't as drawn to the "google play" logo... But I would go for a big fat "CLICK ME" obvious button (instead of hiding it as a fancy button in the bottom right corner as in one lander). On a couple of the others there are so many logos that the "google play" button just becomes another logo to my eye, not something I'm going to be clicking.

Also on your landers, less is often more with app download landers. Maybe a heading, a few bullet points, a "download now" button. You can really simplify.
yup..., I 'm very less for this ruby..oke ill fix..

And finally - you haven't got conversions firing to Decisive? You should work this out as it will be a hell of a lot easier optimising on Decisive if you can see what placements are working.
very hard to get conversions, every two days I have to optimize landing and banners to make sure there is conversions that happens, .. and blacklisted bad placement. and before running this campaign, I've been running campaigns up to three times with different offers and results is always the same ROI -100%, very difficult indeed in decisive.

and other questions
do I need to do a split test? and conversions occurs only in wifi-app, how do you suggestions ruby? ..
and plan for The next campaign I want to move traffic source using go2mobi by continuing the same offer, what do you think?

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