Full description is attached. Prefer somebody in the Austin, TX area, but will consider hiring remote.
Below is the full job description, but here's the summary:
We are looking for a badass mobile games install buyer. The same badass person should be great at coming up with angles, making creatives and making money (for both yourself and us).
I would also love recommendations for other sites to post this.
Lightside Games is looking for a User Acquisition Manager, preferably in Austin, TX to design and execute highly effective customer acquisition campaigns for our portfolio of mobile games. You will be responsible for accelerating our growth by driving user acquisition and growth across organic and paid channels including, but not limited to display, mobile, SEM and social. We’ve reached more than 7 million people globally and our titles are consistently over indexing in monetization and retention statistics. Our latest offering, Stained Glass, is our best game as measured by any metric. We’re preparing to scale and have established a large budget to deploy here.
Our ideal candidate is highly analytical and very comfortable with spreadsheets. We expect you to independently manage multiple advertising campaigns as well as coordinate creative development and program execution. This role will leverage your successful experience with user acquisition, ad buying, and strategy creation for free-to-play mobile games and the work you’ve done negotiating and creating traffic acquisition with mobile or mobile gaming. Because of our unique market focus, we expect you to be able to find unique acquisition channels.
We will empower you with the tools and the budget you need to be successful. We expect that you will take complete ownership of the user acquisition funnel for all of our games. This will include detailed analytics review and real time course corrections as required to ensure goals are met and return-on-investment is evident. The results driven from this position will have an impact on the success of our business and directly impact our rate of growth.
Requirements:
• Demonstrable experience managing, growing and optimizing mobile acquisition campaigns and partnerships. This will include buying and negotiating ad buys. We strongly prefer mobile/mobile games ad buying experience.
• Verifiable experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
• Very strong in analytics and very good working knowledge of Excel balanced by understanding of creative development.
• Genuine interest in social, gaming, analytics, and advertising a must.
• Passion for results, consistent track record of exceeding targets.
About Us:
• We have reached 7 Million players globally
• Our games have consistently produced very high monetization and engagement statistics
• Our products stand on 3 pillars:
o Fun – We want our players to have a delightful experience
o Excellence – Our games resonate with high quality art, tech, and storytelling
o Authenticity – Our games are meaningful and accurate to our audience
• We’ve received support from many leading global organizations in the Christian Community.
• We are headquartered in Austin, TX.
• Check out www.lightsidegames.com to learn more
Apply at iwantin@lightsidegames.com
we specialize in data analysis, have some experience promoting games. can we learn more about each other?
Hello xavierfork. Thanks for the reply and interest. I just sent you a private message.
What are you really looking for here?
Do you want to give someone a "job" to do media buying for you? In this case, results are not guaranteed. With mobile games you can spend a lot of $$$ without getting a positive return. This could be a good option if you have a deep pocket (at least $xx,xxx to burn). Your games look like it attracts a very specific audience so its not like most social games that has a very wide appeal.
If you are looking for results - you are probably better off getting your games up with affiliate networks. That way you can set specific CPI's and pass the risk back to the affiliates.
I presume you've already run campaigns on Chartboost so you must know how competitive install costs are. You need to be able to match that if you want to stand a chance at media buying.
Hi deondup, thx for the comment. We are indeed looking to hire somebody internally for our ad-buying. Thanks for suggesting affiliates. We've discussed that option previously as well.
Do you have recommendations on specific affiliate networkers?