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Fb not properly updating clicks (results) (6)

07-06-2015 08:45 AM #1 jack45 (AMC Alumnus)
Fb not properly updating clicks (results)

I have an issue with a campaign or adset where facebook is not updating the clicks (results) properly. What is even more annoying is there has been no traffic in the past 9 hours even though I'm bidding CPM.
I don't believe I am in manual review as I set up a second adset just after midnight and it started getting traffic, which I paused at the time because when I saw it had more traffic than ad set 1, I thought it was blocking it

The real CTR for my first ad is between 6-7%, fb is showing 0.68%
The 6 clicks generated by ad 2 around 9 hours ago are also not being displayed on fb

Has anyone else experienced similar discrepancies? Any tips to avoid this?

07-06-2015 12:00 PM #2 chempez (Member)

Quote Originally Posted by jack45 View Post
The real CTR for my first ad is between 6-7%, fb is showing 0.68%

The 6 clicks generated by ad 2 around 9 hours ago are also not being displayed on fb
It could be FB bot checking your ads. If you use Voluum, please check your traffic isp (facebook, digital ocean, mediasift, etc)

07-06-2015 01:39 PM #3 jack45 (AMC Alumnus)

Quote Originally Posted by chempez View Post
It could be FB bot checking your ads. If you use Voluum, please check your traffic isp (facebook, digital ocean, mediasift, etc)
I believe you're correct, I must have gone into manual review. This seems a bit extreme though, all I did was create an adset in an exisiting campaign with 3 duplicates. Will have to see when I submit a new campaign.

Whats a good rate to submit creatives once you have surpassed the $250 account limit without getting put into manual review?

07-06-2015 02:10 PM #4 cbrughmans (Member)

Discrepancy of up to 10% between two different systems (FB and yours) is normal, but 6 clicks is really a bit too low IMO to make conclusions about this. You shoul get at least a few hunderd clicks to say something....

07-06-2015 02:31 PM #5 jack45 (AMC Alumnus)

I ran 290 clicks more than 24 hours ago but facebook has been very slow displaying this data in their own interface, this morning it was showing 20-30 clicks, right now it is showing 180, still waiting for another 70+ clicks to appear. :|

07-09-2015 03:13 PM #6 YoGov (Member)

Stuff like this happens a lot when they are updating their algos. Had something pretty similar happening to me, and got fixed today. (They announced they are changing the way CPC works)

~January-February 2015, when they changed the way they count impressions all my data was wrong for like 2 weeks across 4-5 accounts...

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