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What do you do in a bidding war and why do you think the offer stopped converting? (4)
07-06-2015 04:04 AM
#1
g_starx (Member)
What do you do in a bidding war and why do you think the offer stopped converting?
So I started an antivirus pin submit campaign. I had -70% roi off the bat. I found the profitable carrier, changed the lander a bit, and 3 days later I got it to break even or maybe 15% roi. Then all of a sudden, i wasn't getting any traffic. In order to be in the top 5 bids, I now needed to bid $120 cpm (Zeropark, South Africa).
I tried different things. I kept the bid price to what it was at while converting. I got a CTR of about 125%, but many less conversions. I contacted them and they said it was probably the tracking that was making the CTR go over 100%, and that the high bid price is normal for the geo, so in order to compete I would need to bid higher for the quality traffic.
I moved the bid price up to $120 or $130 cpm (was still getting an abnormally high CTR, maybe 80%) and couldn't get anywhere near break-even. I was at -80% roi.
I tried ~4 other traffic sources but none worked. Popads had 0 conversions, MediaHub had a CTR of maybe .01%, Popcash had little success mostly due to the lack of targeting options (seemingly good traffic otherwise though), and others did not work either. (trying one more as soon as it's approved)
At this point, what would you do with the campaign? It showed so much promise at the beginning, so I want to continue with it, but it seems like perhaps it wouldn't be worth it.
07-06-2015 04:30 AM
#2
zeno (Administrator)
What type of traffic are you running on Zeropark?
$120 CPM is astronomical on any kind of pop/redirect traffic, surely you must be doing e.g. search or display?
Anyway, CTR and traffic source costs aside, if your offer has stopped converting on multiple sources, chances are the offer itself has gone down, capped, or scrub a dub dub.
07-06-2015 04:45 AM
#3
cmdeal (Veteran Member)
I think your numbers are not right ...
$120 cpm? 125% CTR?
07-06-2015 09:09 AM
#4
g_starx (Member)
$120 CPM is astronomical on any kind of pop/redirect traffic, surely you must be doing e.g. search or display?
Anyway, CTR and traffic source costs aside, if your offer has stopped converting on multiple sources, chances are the offer itself has gone down, capped, or scrub a dub dub.
It was redirect traffic. Conversions were still coming in, just not nearly as many, due to both the increased cost of traffic and something else. So I believe the fact that conversions were still coming would rule out the cap issue, and it would most likely rule out the idea that the offer was potentially down, unless it was down intermittently. So maybe it was a conversion scrubbing issue.
Out of curiosity, are there any ways to avoid scrubbing besides split-testing the same offer on different networks?
I think your numbers are not right ...
$120 cpm? 125% CTR?
No mistake here, the numbers are correct. I believe I started around $10-20 cpm until the price quickly increased. Although I did go carrier-specific to the converting carriers which I think had something to do with the increase.
If you are going domain traffic in ZA. I wouldn't recommend you to run them anymore.
- The bidding price is just way too high.
- Domain Traffic doesn't have volume.
I remember seeing CPM of about 280 - 350.
Those guys who bid that kind of rate are probably making profits from them and done countless of optimisations to it.
But isn't the price high for a reason? Even at $20-30 cpm I was positive. Am I thinking about it wrong, or shouldn't it be expensive due to the fact that it converts well? Or is South Africa just unusually competitive for some reason? Because it's a larger geo therefore bigger guys with bigger budgets will dominate?
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