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Should I split test 2 offers with completely different Payouts? (9)
07-05-2015 03:53 AM
#1
l3ftshark (Member)
Should I split test 2 offers with completely different Payouts?
Hi,
If I were to split test two similar offers; however, one offer pays out $0.60 and the other is $12, what are the advantages/disadvantages of doing so?
thanks in advance 
07-05-2015 04:11 AM
#2
adsflo (Member)
One probably has a easier conversion flow.
You should split test both.
Setup your tracker so that both are well tracked e.g. if you use Voluum, use different paths for both offers.
No advantages and disadvantages. If you don't split test both, there's only disadvantages of not knowing if that offer you didn't do would convert better.
07-05-2015 06:38 AM
#3
elad_a (Member)
You definitely should do it.
Another reason is the CR. You might get higher CR on one offer than another.
After you recognise the best offer from both, i will recommend to look for the same offer in other network and split them as well
07-05-2015 08:38 AM
#4
affiliaxeoran (Member)
You should split-test.
As elad said, maybe the 0.60$ has a much much better CR so can ultimately generate more revenue.
07-05-2015 09:09 AM
#5
cmdeal (Veteran Member)
Why would you NOT test both?
07-06-2015 03:30 AM
#6
l3ftshark (Member)
Originally Posted by
adsflo
One probably has a easier conversion flow.
You should split test both.
Setup your tracker so that both are well tracked e.g. if you use
Voluum, use different paths for both offers.
No advantages and disadvantages. If you don't split test both, there's only disadvantages of not knowing if that offer you didn't do would convert better.
Thank you!,
So since i'm using
Voluum would the best way to test the offers would be... 1 campaign 3 landers and each lander is directed to 2 offers? (3 paths in total since i'm currently testing 3 landers) or should there be 6 paths
07-06-2015 04:24 AM
#7
zeno (Administrator)
Always rotate at the final step. So, one path which has 3 landers > 2 offers so that there are 6 possible combinations and Voluum rotates these automatically.
To echo what others have said, payout is not so important. It's how much money you earn per user/click, how this compares to traffic costs, and lead quality (longevity).
No one can tell you which of the $0.60 or $12 offer will do better. The first may be a cost per lead conversion point, the latter a cost per sale. By simple mathematics, the latter is going to be inferior (lead quality aside) for any lead-to-sale conversion rates of below 5%.
On the other hand, if you had a 4.75% lead-to-sale conversion rate, you would have more leverage for payout increases, increased caps etc. and would know more about your back-end metrics, than if you had been converting at 10% on a $0.60 submit with no idea of the back-end lead quality.
As you can see, it's never black and white.
07-06-2015 06:15 AM
#8
adsflo (Member)
Originally Posted by
l3ftshark
Thank you!,
So since i'm using
Voluum would the best way to test the offers would be... 1 campaign 3 landers and each lander is directed to 2 offers? (3 paths in total since i'm currently testing 3 landers) or should there be 6 paths
First way, like what zeno says, is to put in one path - 3 landers, 2 offers,
Voluum randomly rotates these for you.
Second way, if you found out that the offer funnel is indeed different with each other, and if that difference warrants a very big change in the lander ad copies, you can put two paths:
- 3 landers, low paying offer, and
- 3 edited landers, high paying offer.
Keep in mind to minimize the variables to a very bare minimum though else your split testing will yield insignificant results
07-06-2015 06:24 AM
#9
l3ftshark (Member)
Originally Posted by
zeno
Always rotate at the final step. So, one path which has 3 landers > 2 offers so that there are 6 possible combinations and
Voluum rotates these automatically.
To echo what others have said, payout is not so important. It's how much money you earn per user/click, how this compares to traffic costs, and lead quality (longevity).
No one can tell you which of the $0.60 or $12 offer will do better. The first may be a cost per lead conversion point, the latter a cost per sale. By simple mathematics, the latter is going to be inferior (lead quality aside) for any lead-to-sale conversion rates of below 5%.
On the other hand, if you had a 4.75% lead-to-sale conversion rate, you would have more leverage for payout increases, increased caps etc. and would know more about your back-end metrics, than if you had been converting at 10% on a $0.60 submit with no idea of the back-end lead quality.
As you can see, it's never black and white.
Originally Posted by
adsflo
First way, like what zeno says, is to put in one path - 3 landers, 2 offers,
Voluum randomly rotates these for you.
Second way, if you found out that the offer funnel is indeed different with each other, and if that difference warrants a very big change in the lander ad copies, you can put two paths:
- 3 landers, low paying offer, and
- 3 edited landers, high paying offer.
Keep in mind to minimize the variables to a very bare minimum though else your split testing will yield insignificant results
Wow! makes a lot more sense now...after looking at the offers they do have different funnels.
And with the help form everyone, I found a problem that I wasn't even aware of... the use of paths on voluum, I have to edit my campaigns on voluum into just 1 path.
Thank you again!
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