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Android Browser has Lower CTR? (5)

07-04-2015 05:42 PM #1 omrikos (Member)
Android Browser has Lower CTR?

Hey

I'm noticing that on all of my mobile pop campaigns android browser does not convert as well as the other browser and it is actually in negative ROI.

I think it's a mix of different generic browsers and Voluum recognize it as "Android Browser".

When I drilled down into the report I think I found the reason. The CTR for all the LP's that didn't have auto redirect were very low between 1-10% compared to the other browsers that had 20%+.

my questions is why?

I suspect it's because some of the "tricks" I'm using does not work on these browser. For example Java alerts does not popup for my popunders on those browsers.

Anyone else had this problems with These browsers? And if so, any tips on fixing it?

Please share if you can, I'll buy you a beer in Bangkok

07-08-2015 05:15 PM #2 omrikos (Member)

Bump.... Any idea?

07-08-2015 06:07 PM #3 cbrughmans (Member)

IMO CTR doesnt depend on the browser but on the creative and traffic source you are using. Its all about testing and optimizing until your ROI is well in the green.

07-08-2015 06:56 PM #4 omrikos (Member)

I totally agree. The thing is that with this specific campaign all of the browsers are in the green and only the generic android browsers are the ones that have the issue, so wondering if it's something common and maybe it's because these browsers don't pop alert scripts/sounds/other variables I have on the LP.

Thanks for the replay

07-08-2015 07:08 PM #5 manu_adefy (Veteran Member)

I could be totally off here so someone correct me.

Android Browser is the 'stock' browser that comes with devices that don't run Vanilla Android. In Vanilla, default and only browser is Chrome from what I know. That browser therefore is for many different devices. Did you check devices to see if there are some really poor performing ones? You can make a report in Voluum so it shows like this: http://prntscr.com/7qdt42. Hope this helps, I never dug so deep in a campaign yet, was just thinking what I'd look at if I were you.

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