These lists may help!
20 Human Desires Every Marketer Must Know:
http://sheownsit.com/why-buy-human-d...ter-must-know/
24 Human Wants and Desires To Aim Your Advertising At:
http://www.newspaperadvertising.com/articles/art21.html
Hope you find them as useful as I have! 
Amy
wow, extensive marketing vocab bible! Cheers!
Another STM thread in the favs ! Thanx vortex 
Mehdi
Bump... great list for thinking of angles.
Thanks!
Thanks Amy!
I like the psychological elements. Very cool insights.