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PopAds traffic estimator and bidding? (21)

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Hi everyone,

I am targeting Malaysia and I bid at $2.50 (which is 0.0025). I hardly get any clicks or 1 click in 1 - 2 hours.

My offer payout is $2.50.

But in the traffic estimator...

That means I need to average bid at $9.50++ (or 0.009582) to gain more traffic. Max bid is at $40.00, wow! If I do spend so much, how do I recover my investment?

Any tips to improve my bidding? Thanks.

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$9.5 bid would be the maximum bid you pay. Actual number might be lower. Some awesome placements might be converting with (let just say) 50% CR and people are willing to bid very high to get on top of that juicy placement. On some geos I bid $8cpm, but actual spent is around $4-$5.
Best thing for you is to increase the bid and see what happens.

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Egor, why is your spend much lower than your bid?

Is it a case of - if you beat the next guy in the bid then you only pay a cent over his bid?

Sorry if this is a stupid question...

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That is a good question. You are correct, I only pay a tiny bit higher than the top bid for that placement. Not sure by how much exactly my bid is higher, but it is certainly not my max bid.
I know that zeropark has similar system, but popcash, self advertiser do not, and it sucks because of that.

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I'm fairly certain that Zeropark do not have this system.

I've bidded wrongly ($20 CPM)on few RON pop up camps before on ZP at one go, and all remaining funds got busted in an hour because of that. Low impressions, high spendings. Calculated and the CPM definitely was around that amount that I've bidded.

Hopefully someone can prove me wrong though, because I have a love hate relationship with ZP. There's volume, but one mistake and you'd get caught off guard. Without any significant data and conversions too.

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Thanks. But wouldn't the top bid is at $40.00 (as stated here Max bid offered for your options is 0.040000)

So how come it's $9.50? Hmm? I thought that's average bid as per my 1st post.

So bidding at $8 or $9.50 can allow you to recover if the payout is at $2.50? Possible?

Any help? Thanks.

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Eric, man you would not know if you didn't put it to the test.

Look at your past data on MY, I'm pretty sure you have some lying around

$9.5 CPM, assuming a 4% CTR and you'll need at least 4 conversions to get green, you'd need at least 10% CR to get that. Can it be done? If yes then go ahead. If no, still go ahead but put some budget on it and call it a day once it's spent past it.

Never assume a low payout may not work on a high CPM without testing, never assume anything actually haha

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noted, thanks yeah no harm after all i set a daily budget not that high

I am testing out at $10 cpm, see how it goes

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ZP's system is definitely different and I too have burned through budgets by adding one extra zero. Not sure about the exact details but what you bid is what you get, it is dynamic, but definitely not the same way popads has a dynamic/smart cpm.

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apparently $10 cpm doesn't really help. I tested $40 cpm and start to see better traffic. However it's 0 conversions. Ouch!

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because popads bids by placement.

So if you bid 10/k, you will get access to the placements where people are bidding 10/k for them, but you will also get a ton of placements at 4/k, 5/k, 1/k, etc

As a result, overall you will not be paying 10/k, but somehwat lower depending on traffic distribution that day. I have had days where I bid 4/k, but end up actually spending 3/k

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So my current strategy is to get a campaign near as break even on a lower 0.0036 bid (about 15-20th in the que for my geo).

Then ramp the bid right up to 0.01+ and see if the better traffic will keep my head above water so to speak.

My logic is - 'if it works with shit then it should fly with gold'

How do others approach this?

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Correct! Always check in the reports what your actual bottomline CPM turns out to be.



Yes very much possible. There is no rule that says higher bid than payout does not work I've made below $2 payouts with over $10 CPM work. Of course you can't just smash all placements with such a high bid, but for a more targeted campaign that's reasonable for MY. Also depends on the traffic quality, on some sources with worse quality it's usually cheaper.

You were asking specifically for popads. Their traffic estimator is pretty good , just up your bid in small steps and then check how many daily impression you would get. Then run it to see how the actual costs turn out Good luck!

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"We estimate you'll receive 13 impression(s) per day"

I think the question here is how much you actually spend at the end of the day rather than how high is your bid.
Even if you bid $60 CPM how much impressions are you getting at the end? so it might be good to try with high CPM for even few hours and see what results you are getting.
Thing is to keep your attention on in the hours of the test so if you are starting to receive LOTS of impressions you could always lower the bid.

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And combine your Voluum placement reports with popads placement spend. Voluum could be telling you that a placement is not profitable, because it cannot keep in mind diff spends per k per placement. Need to excell that.

here is some excell code that will search a site ID from a column in your voluum placements that convert report and match it to your spend in a column from your popads site spend report

=IF(ISERROR(MATCH(O3,$A$3:$A$675,0)),"0",LOOKUP(O3 ,$A$3:$A$675,$E$3:$E$675))

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Quoting myself because I have incorrect information about selfadvertiser. I asked their rep just a day ago about their bidding system and they said they have exactly the same bidding system as zeropark; however, from my experience I never paid lower than what my bid was. I actually experimented with the bid and volume there where bidding higher didn't change the volume, but the amount I spent was the number of pops multiplied by my bid.
To conclude, I would say always test everything, with your data you will learn a lot more about a traffic source and what works.
I've tested $12-$15 CPM bids on zeropark for a $0.14 payout sweeps offer and it converted like crazy, there were some really weird stats, but without experimenting I would never thought that certain placements convert like crazy.

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Could you please explain this a little bit further? I tried to figure out how to use it, but really cant make it work.

Thanks a lot in advance!

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I just made a post here http://stmforum.com/forum/showthread...755#post233755

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Sounds kind of weird that you're getting that little traffic with that bid in a country like MY.

Are you selecting to appear only on limited placements or are you selecting carrier only traffic?

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Hi Adsflo,

You are correct, we do not work on a second bid auction. We use the campaign bid as an average for the collective targets. Each target is optimized to spend the lowest possible price to win the auction. However, targets can have different prices due to different targeting. Target 1 may on an average cost 1 cent, but if you bid 2 cents, you may pay 1.80 cents and get Target 1 with a Windows Firefox targeting if that happens to be the more expensive targeting.

If you have further questions, please let me know.

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Zeropark, this is an unrelated question, but I know we an buy Adcash placements through you by putting Adcash_ in front of the campaign name Do you guys do the same thing with popads?

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