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How do you find Winning Keywords? (12)

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The one I am using rightnow is 'bid low and gather impressions, invest in the keywords that have many impressions"

[update]
I've 10,000+ keywords (adwords, related, competitor, brand etc) and I've put all of them in the adwords and campaign is created. The campaign I am doing is saturated as well, so probably conventional methods wont work.

Are there other strategies available? specifically, once we have list of thousands (or millions) of keywords, how to find *money maker* keywords out of them within AdWords? (prior to actually start bidding)

Current Strategy
1) Create AdWord Campaign
2) put all keywords
3) bid low and gather impressions
4) after certain time (probably a week) increase bid on keywords that have higher impressions

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keywordshitter.com

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@dynamicsoul thats a good shit thanks, really appreciate.

However, you've answered my second question, while here I want to know the _strategies_ to find winning keywords. I mean once we have the list of keyowrds and setup campaign, how to proceed and find the *money maker keywords*, i m going to update the question as well.

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Nice its 'shitting' with a lot of Keywords

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money maker keywords will vary from product to product , lander to lander.. all you can do is collect data and kill non converting ones, or use negative matching to remove words not relevant (useful when trying broad match modifiers), then run higher budgets to the ones that convert.

Data is king.

If there was an easier way to understand the "money keywords" right off the bat, we'd all be rolling in money...

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Yeah agreed, no easy way.

So basically, to sum up; in order to find *money maker* keywords

• we have to have invest money, we will _most probably_ loose some money, but it will be like paying to find our keywords
• cost effective way is to gather impressions with low bids, but in the end, spending money will tell what keywords are going to be our main keywords
• Data is everything we get from AdWords during a campaign run, mainly
  
  • Impressions, CTR, CPC
  • Search queries
  • Negative Keywords - built from Search Queries

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?

What is the rationale behind this? You can pretty much already know how much impressions a keyword is going to get without spending any money. Just look for how many searches these keywords get.

"Caitlin Jenner" = Lots of impressions

"Low cost replacement for diabetes blood sugar testing strips" = Not many impressions.

So what ... ?

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Thanks a bunch cmdeal for your input, much appreciated.

The rationale is that we will be able to find how much impressions share we are going to get with all those factors like age of adword account, landing page, quality score, ad copy etc in place. And if we increase the bid, very likely we will be able to get clicks that will convert.

With this approach I've had around 30% ROI, but only on weekends, while weekdays bids were high and I am trying to play safely.

What do you think would be best approach to identify the *money maker* keywords, prior to investing money?

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The logic of your rationale is a bit flawed here ...

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A better of set of rules would be, IMO,

1) Create AdWord Campaign
2) put all keywords
3) bid low and gather impressions

4a) Keywords that have spend higher than 10$ and are not ROI+ --> Lower bid or Turn off (depends on how much you are in the red)
4b) Increase bid on keywords that don't get any traction (spend = 0$)

Meanwhile:
5b) Push keywords that have ROI+ of 30% or higher and focus on those
5c) Add alternations/synonyms of the 5b) keywords and test those out

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couldn't help laughing.. buy hey the keywords shitter works well, thanks!

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Thanks a bunch for your tips.

That is nice that you disagree, would appreciate if you can give some suggestions, thanks in advance

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