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NL Pay per call - Energy savings (8)

07-01-2015 12:52 PM #1 wuzzon (Member)
NL Pay per call - Energy savings

Hi all,

i just started do (mobile) media buying for a Pay per call offer - http://vergelijk-en-bel.nl/besparenkan/?affiliate_id=1

Herewith my stats for today and yesterday. Zero conversions unfortunately

Date Impressions Clicks Conversions CTR CR eCPC eCPM eCPA Win Rate Spend Details
2015-07-01 271,988 1,318 0 0.48% 0.00% $ 0.024 $ 0.12 $ 0.00 11.00% $ 31.76
2015-06-30 339,314 1,499 0 0.44% 0.00% $ 0.033 $ 0.15 $ 0.00 14.35% $ 50.15


and herewith three of my banners I used.
Click image for larger version.  Name: 320x50_bespaaralert.gif  Views: 57  Size: 6.7 KB  ID: 7587
Click image for larger version.  Name: 320x50 groen.gif  Views: 66  Size: 16.7 KB  ID: 7588
Click image for larger version.  Name: 320x50.gif  Views: 61  Size: 6.2 KB  ID: 7589

I am pretty new in the media buying. What do you think of ecpm / ecpc, are they reasonable? And any tips on why nobody seems to call? I can do landingpages redesigns. I got a tip that the LP should be a bit more misleading. But not sure how to implement..

Payout is 15 eur by the way.

Many thanks in advance for your tips/support..

07-01-2015 01:27 PM #2 pain2k (Veteran Member)

Not sure if it's my end but sometimes the callpixels api takes long to load in Chrome. Anyway, is there a reason you didn't go with search traffic instead?

LP definitely needs more oomph for display. You mentioned energy-savings, is that a battery saver call offer?

07-01-2015 01:43 PM #3 cbrughmans (Member)

How long does the user need to stay on the phone for the conversion to count?

07-01-2015 01:50 PM #4 wuzzon (Member)

Thanks you both.

Energy savings as in utilities --> Electricity/Light/Gas contracts. If consumers switch they can save up to 300 euro per year..

We have tried search but click prices for this vertical are up to 9 eur.

for this it is 2minutes for it to be a valid call.

Oomphing on ---> we added a geographical element --> huge savings occuring in your city .. and a counter that sums up the actual savings realised this day for other consumers..

07-01-2015 01:53 PM #5 pain2k (Veteran Member)

What I'd ask you instead of ^^^, is the lp generating any calls at all? If it is but the call time is not long enough use a custom IVR to further presell. Otherwise, change the lp and or banners if they are getting low CTR.

--edit--
Solar stuff works great on FB newsfeed so look at that and get a better LP done around energy savings.

07-01-2015 02:25 PM #6 cbrughmans (Member)

ask the advertiser to send you over a list of all the calls that were below 2 minutes. maybe the big majority of all calls is just a minute.
IMO you should still get paid something (a lower CPA) for these calls as well. At the end of the day its your job to send quality traffic (+1 minute calls is quality imo) and its the call centers job to keep people on the line for a period longer than 1 minute

07-01-2015 03:02 PM #7 wuzzon (Member)

Thx guys. Currently on this traffic it is not initiating calls at all.

I'll go and change the lander.

And also launch a banner set where the call is initiated directly from the click on the banner.

Any experience on that?

07-06-2015 08:51 AM #8 wuzzon (Member)

Ok, so we changed the lander, with pop ups for more and direct engagement. And a new geo location script. http://vergelijk-en-bel.nl/besparenkan/?affiliate_id=1

Today I'll hopefully start a banner campaign on 320*480 with direct dial option. If I can get the JS adtag thing fixed.

fingers crossed...

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