Bidding Strategies for Popads (5)
Hi STM 
I was wondering if anybody has any bidding strategies for PopAds?
Usually I tend to select "Low Quality or better" and set my bid just over the highest effective bid price shown in the summary.
Any other PopAds tips welcome
Thanks in advance!
Laurence
The only way to know what works best is to test.
I don't do this often because I get lazy, but it would be beneficial to make a token to manually track what CPC you have set.
Then make multiple campaigns at different CPCs to track which one performs best in terms of volume, CVR and ROI.
PopAds is all about experimentation IMO. Different campaigns have worked differently for me there. Here are some hints:
- Play with Frequency Capping. Sometimes RAW traffic works better than capped traffic: http://stmforum.com/forum/showthread...l=1#post230801
- Play with Pop UP v/s Pop Under (uncheck "Allow other methods when the chosen one is not available" and see)
- Play with PrimeSpot
- Bid very low with RAW traffic and see what happens.
I have done it all and the results have never been consistent. What works, works!
Thanks both of you. I am now going to proceed to test like my mortgage depends on it (it does).
I've never even thought to try Pop Up instead of pop under... or by playing with PrimeSpot!
For some of my campaigns, popups work way much better than popunders, so you shall definitely try it.
Playing with "connection targeting" could help as well (cellular traffic in some geo is more convertible from my experience, but in some cases it's quite the opposite).
Also, I've noticed that "traffic estimator" does not always work correct, and even increasing your bid for .0001 could increase your traffic twice.
Bottom line, it's all about testing as always.
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