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Getting A Handle On SiteScout (4)

06-29-2015 07:14 PM #1 jackskelton (Member)
Getting A Handle On SiteScout

Hey Guys,

I have learning SiteScout for the last week trying to figure out how to get things profitable. I am currently following the "pooling" method where you create three campaigns; one for general targeting, one for winners and one for winners at lower bids. The thing i guess im wondering if I am doing right is on the main general campaign i have somewhat lose targeting but the targeting is very similar to what I have setup on a different platform getting me 80-100% ROI. So i know it semi works. On an $8 payout at what point do you start cutting placements? With the amount of placements on SiteScout if you went with the 2x or 3x rule it would take $1mil before you figured out a working campaign. I have been cutting placements at $4-$6 and it Im still cutting (3 days later). While I have had three conversions total (each different placements) when i put into winning campaign they lose money after that.

Just curious on how you guys would go about this initial process. Any help is definitely appreciated. It feels like this process is taking 10x longer than it should to find a working campaign. Go2Mobi and Decisive I had profitable in 2-3 days whereas SiteScout I don't feel anywhere close.

Thanks!!

06-30-2015 07:31 AM #2 Finch (Moderator)

SiteScout is a tough beast to master.

There's nothing wrong with your approach. The platform itself simply demands much higher ad spend before you can make progress.

The problem with moving a placement in to a 'winning' campaign after one conversion is that there's no guarantee the conversion wasn't a fluke. If we based every decision we made on a single conversion, we'd forever be launching wilder and wilder campaigns with little grounding in data that actually means anything.

The fact that you've already got the campaign profitable on two other sources is a good sign though.

I would look at batching the highest volume targets in your GEO (on SiteScout) and working through them slowly. Scattering the net far and wide, RON-style, on SiteScout will cost you a lot of money.

You can't avoid that.

06-30-2015 07:33 AM #3 cbrughmans (Member)

Apart from Gaming we never managed to get anything profitable on sitescout. Its true what Finch says that the platform requires a higher spend before you can make progress and draw conclusions (around 200-300$ per campaign). I'd suggest to start off with narrow targeting as otherwise this entire budget will be burned within a matter of a few hours.

06-30-2015 02:43 PM #4 jackskelton (Member)

Quote Originally Posted by Finch View Post
SiteScout is a tough beast to master.

There's nothing wrong with your approach. The platform itself simply demands much higher ad spend before you can make progress.

The problem with moving a placement in to a 'winning' campaign after one conversion is that there's no guarantee the conversion wasn't a fluke. If we based every decision we made on a single conversion, we'd forever be launching wilder and wilder campaigns with little grounding in data that actually means anything.

The fact that you've already got the campaign profitable on two other sources is a good sign though.

I would look at batching the highest volume targets in your GEO (on SiteScout) and working through them slowly. Scattering the net far and wide, RON-style, on SiteScout will cost you a lot of money.

You can't avoid that.
Thanks for the reply. I agree completely that adding a 1 conversion placement is too early to tell. What i've been doing is adding them to the "winning" campaign so I can watch them closer but if they end up having a $6 CPA then ive been cutting them off since payout is $8 it becomes not worth it imo.

In regards to RON style if I target one GEO and one OS then I seem to end up with a lot less traffic. I have daily budget set to $250 and bidding between $2-$3 CPM and it only spends about $50-$60 a day in the end. Seems like I need to raise the bid for more traffic but win rate is 94%.. which means im already getting all the traffic? or at least 94% of it? Im guess kinda lost on that part. Not sure why it wouldnt blow through the budget.

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