Hello,
I was able to join PoF a few weeks before they stopped getting new advertisers, so I am sticking with that for now. I am also using prosper for my tracking.
I launched campaigns in March and April, made $150 after spending $700. Stopped in May in order to step back and study the whole process. Now I am about to have another go at this.
I'm struggling with making sense of the data I gathered. I was hoping to learn how successful marketers set the whole thing up. Before, I used 1 prosper campaign and 1 lander for different PoF demographics if they had similar angles.
Now I am thinking of doing this:
Angle1 -> pof demographic 1 -> prosper campaign1 -> Banners - > Lander1.1
Angle1 -> pof demographic 1 -> prosper campaign1 -> Banners - > Lander1.2
Angle1 -> pof demographic 2 -> prosper campaign1(?) -> Banners - > Lander1.1(?)
Angle1 -> pof demographic 2 -> prosper campaign1(?) -> Banners - > Lander1.2(?)
Angle2 -> pof demographic 3 -> prosper campaign2 -> Banners - > Lander2.1
Angle2 -> pof demographic 3 -> prosper campaign2 -> Banners - > Lander2.2
Angle2 -> pof demographic 4 -> prosper campaign2(?) -> Banners - > Lander2.1(?)
Angle2 -> pof demographic 4 -> prosper campaign2(?) -> Banners - > Lander2.2(?)
In the setup above, should prosper campaign1(?) be prosper campaign2 having lander 2.1/lander2.2?
If you have 1 angle but want to try a new demographic,
do you set up a new campaign in prosper / new campaign in PoF / Lander
OR
edit the existing PoF campaign and use same prosper campaign / lander
Thanks in advance!