Breaking Bad - Zeropark + Sweepstake (2)
Hey Stackers,
finally got me and my team to do the first follow along here to get some pointers from more advanced stackers!
Am gonna get straight to the point here
We are doing (what it seems like the usual stuff now) sweepstake -redirect/pop traffic
we chose German speaking market in the beginning,
Traffic - Zeropark/Redirect
Offer - Adsimilis/Mundo/Clickdealer -iPhone 6 sweeps
Geo - Germany
-> 3 offers
-> 5 LPs (ripped and bit recreated)
-> Everything rotating
Landers are Survey Styles(Fb/Google/General) with Entry&Exit Scripts
Stats: from 3 days
costs : 173,49$
revenue: 22,20$
total leads: 11
We have already spent around 180$ in total for German redirect campaign, we have also launched Austrian one but it failed on both pops and redirect so we just killed it..
here are the stats since the beginning
it seems like we have found a winning offer + two winning landers imo
Issues
--> Do we have enough data - roughly 60$ spent to each lander to have statistical significance ?
--> As we are running RON right now we still don't have enough data to each placements but we are slowly starting to kill some placements which have lots of visits but low amount of clicks
--> Planning to add few more (3new LPs and 3Modification of the "winning" ones so far)
--> Everything sucks and we should kill it ? 
Seems like we can get some conversions but we need to really dig down into bringing our Cpm down as we pay right now anywhere between 0.019 - 0.028 per redirect - i guess its too much for 1k views = 19$?!
Any thoughts would be appreciated
As you can see - the lander with 2 conversions can be cut. The lander with 3 conversions probably won't be far behind, but I'd highly suggest waiting until its "probability of being best" (as compared to the best lander) falls below 10% before cutting it.
Once you have a half-decent lander doing OK CR, consider using that to test more offers.
Looking forward to the next installment!
Amy
Home > Mobile > Follow-along Campaigns