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fb Lead ads.. opinions? (8)

06-26-2015 02:10 PM #1 cptncrnch (Member)
fb Lead ads.. opinions?

https://www.facebook.com/business/ne...ews%2Flead-ads

Announced yesterday. We're on the list for beta access. We're tossing ideas around the office. Pretty sure the leads will be cheap but lower quality.

What do you guys think?

06-26-2015 02:51 PM #2 cbrughmans (Member)

This will definitely work well for sweeps and app install campaigns; when are they going to open it up and what's the procedure to get on that beta access list?

06-26-2015 03:49 PM #3 zeno (Administrator)

Looks awesome for lead gen related stuff and of course host-and-post if you can jig it up (or co-reg for sure...).

06-26-2015 04:46 PM #4 auditor (Member)

Where did you sign up ?

06-26-2015 05:20 PM #5 cptncrnch (Member)

Quote Originally Posted by cbrughmans View Post
when are they going to open it up and what's the procedure to get on that beta access list?
Quote Originally Posted by auditor View Post
Where did you sign up ?
My company is very much white hat and we spend a lot every month. We have a rep who's pretty high up the food chain. All I know so far is that he's getting us access as soon as humanly possible. I'll let you guys know more when I know more.

06-26-2015 07:12 PM #6 h0mp (Member)

It's a native signup flow within Facebook. So, it will automatically suck and advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.

But who knows.. it might be prone to exploits in the beginning

06-29-2015 09:38 PM #7 whiteboyfromthesuburbs (Member)

Should be ideal for building leads. Contact rate will be great, but I think you'll need to have a solid follow up A/R funnel in place to make it work and count on losing $ to acquire the list and profiting later down the line.

06-30-2015 03:31 PM #8 cptncrnch (Member)

Pretty sure we're testing out some co reg stuff when we get in. Not a path, obviously, but single co reg offers promoted to our fans. We gotta be careful what we promote so we keep our high engagement and stay on facebook's good side. It'll take some effort to get it right but I think we'll make some nice bank off these ads for sure.

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