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GOW Malaysia with Decisive (11)

06-24-2015 05:08 AM #1 wanderlust5 (Member)
GOW Malaysia with Decisive

So this is my FIRST campaign, and I knew from the start that I wasn't going to make much. I just wanted to learn as much as I can.

Anyhow, this is using the mobile cookbook appetizer tactic.

Day 1
Traffic: Mobile with Decisive
Offer: GOW
Geo: Malaysia
Creatives : 8
Spend: $13
Rev: $0
ROI : -100%
CTR: 0.67%


So far I have learned that for gaming offers, banners are the key. I admit my banners are a bit sloppy (heck, I used Paint), the better looking ones have a higher CTR for sure.

The other thing that I realized is that, impressions are mainly served towards "Gay Life " subcategory in Decisive. Considering that I was targeting heterosexual males whom Athena's sexiness could appeal to, I don't know what to think of that. Maybe that's why I haven't gotten any conversions? Should I blacklist "gay life"? And should I manually target my own subcategories?


Any input is very much appreciated, especially when it comes to creating banners for gaming offers

Thanks a lot!

06-24-2015 05:15 AM #2 johndeng (Member)

Hi,

I'm on the same boat as well...0 conversions! So I'm still learning as well.

IMO, you should have blacklisted Gay Life early on. Under "Choosing Fresh Meat" caurmen mentioned that placements should be blacklisted once they spend more than 3x the payout offer.

06-24-2015 05:23 AM #3 wanderlust5 (Member)

Quote Originally Posted by johndeng View Post
Hi,

I'm on the same boat as well...0 conversions! So I'm still learning as well.

IMO, you should have blacklisted Gay Life early on. Under "Choosing Fresh Meat" caurmen mentioned that placements should be blacklisted once they spend more than 3x the payout offer.
You are right!!! Thanks!!

06-24-2015 02:44 PM #4 wanderlust5 (Member)

Day 2 so far. About 3 bucks without conversion

I know that according to the appetizer method, we are supposed to let it run till $15. In this case, should I pause the campaign and create new banners????

06-26-2015 10:06 AM #5 Ruby Tunes ()

Hey, good work on taking action!

From my time on Decisive, I don't think I once blacklisted anything under "subcategory". You want to focus on blacklisting the individual placements (apps/sites), not the categories as I feel they're too broad to be cutting (at least at an early stage).

It's always tempting to cut things early when they're not showing potential, but realistically if you were to test correctly you would test to statistical significance. With little spend you can't be sure at all whether your banners are the problem.

Any updates for us?

06-26-2015 02:49 PM #6 cbrughmans (Member)

Your spend is too low to make any decisive conclusions. IMO every campaign needs a testing budget of minimum 200$US before you can really tell something about results/ROI and also determine the angles to optimize it. So keep on testing, you're on the good way!

07-01-2015 03:50 PM #7 wanderlust5 (Member)

Thanks guys! I will resume the campaign today as I had to pause it for a surgery a few days back. Now that I'm almost recovering I'm back and Rollin again!

Question : even though I don't have any conversions yet, the mobile app & wifi app already took up $4-5 out of my $18 spend. Is it wise to blacklist these 2 placements now? The other 2 placements don't have nearly enough spend as these 2, wondering why

07-01-2015 04:17 PM #8 integrity (Member)

Quote Originally Posted by cbrughmans View Post
Your spend is too low to make any decisive conclusions. IMO every campaign needs a testing budget of minimum 200$US before you can really tell something about results/ROI and also determine the angles to optimize it. So keep on testing, you're on the good way!
I'm gonna disagree here.

Your payout and testing variables will tell you what the testing budget needs to be. As long as you have gathered conclusive data, it doesn't matter if you've spent $20 or $2000.

If you want to test a $1 payout offer on a single high-volume placement targeting both iOS and Android, you could spend $20 on testing and have a pretty good idea whether or not the campaign has potential.

07-01-2015 04:23 PM #9 integrity (Member)

Running game app offers like GOW is a little tricky, as I've noticed conversions tend to be quite a bit delayed. Many times I've had the bulk of the conversions from day 1 come in on day 2.

So just keep that in mind when conducting tests, as you may not see conversions coming in right away like you would with other offers. It's common for people to leave the app downloading, then come back to it later on when they remember, or just happen to see the icon on their phone.

07-06-2015 06:24 PM #10 arslan (Member)

^^^
@integrity How do you analyze the data considering this behavior? Are they significant enough to be considered?

07-07-2015 06:53 AM #11 Fabio (Member)

I can confirm Integrity's findings. App installs tend to provide delayed conversions, due to people triggering them at a later date post install.
@OP - let your canpaigns run to their allocated spend. Then pause after you hit target spend and run reports on those banners. Go to "carrier" and blacklist any carriers that have spent 5x payout and provided 0 conversions.
Analyze your banners and take down the poor performing ones (high CPA or no conversions), and replace them with newly designed ones. Run campaign again until you reach desired budget.

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