Whats the Difference Between LPs of POP Vs Banners ? (4)
I have been trying my hands both in POP and banner for the same offer. Is there a difference in the content of the LP for banners vs LP for POP? I mean can I reuse the same LP for POP and banners?
I don't think anyone would be able to say for sure (anyone else care to comment please?) - it would depend on the particular vertical/offer/lander/banner/traffic combination...
I DO know for a fact that many people like to use pop traffic to optimize their landers first, then take their best landers to display networks to test and optimize banners.
The important thing to note is that the transition from banner > lander > offer needs to be as smooth as possible - the message conveyed by all needs to be consistent. So for example if you have 2 separate campaigns - a display camp and a pop camp - and you want to combine the banners from one camp with landers from the other - the resulting lander + banner combo may or may not work as well as the original camps, depending on how consistent the flow is.
The only way to find out for sure, as always, is by testing. 
Amy
The difference is actually in the midset of the end user.
- Pop traffic is interruption marketing. You open a website and something pops up. You didnt ask for it, so you are not generally interested in it. So unless the landing page catches the users interest, you have lost him. This also means VERY fast load times for the landing page. Pay for that VPS
- Display comes from Ads. Users know they are there. User clicks on the Ad to see your lander, which means the user is already interested and is looking for more info. They have more patience for the page to load (maybe a couple of extra seconds, good shared hosting can pull it off).
As with the actual content, I agree to this:
It's all down to AIDA - Attention, Interest, Desire, Action. That's the mantra of marketing in general, and it explains how pops and banner landers differ to a large extent.
With banners, you've already got their Attention and a little bit of Interest. The lander's job is primarily boosting their Desire, with a bit of additional Interest in the headline and image.
With pops, you've got the tiniest bit of their Attention and that's it. You've got to GRAB their attention (which, as arunbasillal says, means fast loading times are vital), then quickly develop some Interest, and then Desire - all within the same lander.
A good pop lander is a work of art. Fortunately, the upside of pops is that you've only got one stage to the funnel, which means that you've got tons of testing space because all your paid-for clicks go straight to your lander.
Also, as Amy mentions, with banners you've got more of a flow issue. She makes a really important point there - a big hidden cause of CTR / CVR drop is the jump from banner to lander or lander to offer - if it looks like they're not connected, co-branded, or similar, the user's likely to get confused and alarmed, and that's pretty much a guaranteed no-sale.
Hope that helps!
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