What does "whitelist" or "whitelist campaign" mean? (6)
Hey everyone,
hope this is the right section (as I don't see any other posts in here besides the Zeno's amazing glossary). I just recently read an article in the mobile subforum talking about whitelist campaigns.
Can anyone tell me what that is?
(searched the forum, this thread but didn't come up with an answer).
Thanks in advance.
P.
Whitelist campaigns are campaigns with traffic only from whitelisted publishers, so you'll only get traffic from pubs selected by you. Whereas with blacklist campaigns you get traffic from a lof of different publishers and then weed out the non-performing ones (=blacklist them).
Great explanation conquer!
Just to clarify further: "Pubs" or "Publishers" are places that display your ads - for mobile networks these will be apps and/or sites you're getting traffic from.
Starting a "whitelist" campaign with the profitable apps/sites will enable you to set a higher bid (e.g. on traffic networks that don't allow you to set separate bids per placement).
Amy
Originally Posted by kowisoft
Thanks for explaining it to me... I know it's a noob question but I want to gather as much knowledge as possible ;-)
@qureyoon: Thanks... I think this came up during my searched but I didn't deep dive. However, booked mark this great explanatory post by Finch.
Hello, just to add to this discussion about whitelists and blacklists, there is useful blog post about it in Adcash blog.
Hope you will like it!
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