Need help with my first campaign (11)
I've just launched a pay-per-lead campaign thru Opt-Intelligence. The ad is super targeted, and is totally congruent with the followup email that they are sent immediately after subscribing.
I paused the campaign after 150 leads because the open rate was so terrible: 151 sent, 11 opens, 3 clicks.
This is 6+ hours after the initial email was sent.
This seems like crazy-low open rates. Is Opt-Intelligence known for having a low quality/responsiveness of leads?
Anyone willing to help me figure out what I'm missing here?
I'd be happy to take a look at your process, I've been writing email copy for a few years now. I'm sure I can spot a few quick changes you can make to get those conversion rates higher.
Feel free to PM me or add me on Skype to discuss (ID in sig).
My experience with email is near to zero, but from what I can say from sending out those email newsletters, I would say that 150 is a low sample size and 6 hours is just not enough time for email.
Also, many first time emails will have their images disabled, in which case asfaik the tracking pixel image cannot be fired.
My 0.02$.
Originally Posted by raymondduke
Originally Posted by arunbasillal
To me it seems most of the emails are going to spam, but the spam checker I used, plus the GetResponse staff, says that my email is not spammy whatsoever and should inbox fine.
Anyways, I'm gonna test a could different things first, then test a different ESP if nothing improves.
Thanks for your input!
Hi Stackin
I do agree that the stats you have provided aren't enough to get results out of them as "arunbasillal" said.
also you didn't mentioned when did you sent the email, was it over the weekend? week day?
have you tried to run a similar campaign before?
there could be many reason for the low conversion rate (Relatively speaking - low numbers) from offer isn't that good, wrong target audience, tracking issues and other.
adding more info about the campaign will help other on the forum to reply with more precise answers and tips.
Do you know what the bounce rate was on the broadcast? This could help you determine the quality of the data.
Honestly, 7% open-rate isn't that bad. The click-thru-rate seems low if its as targeted as you said it is.
As everyone else has mentioned, 150 is a low sample size. If you imagine this same test on a larger scale, I don't think it would be a stretch to find some profit in it.
The other issue is the shared IPs with GetResponse which have dive-bombed in performance since February of this year. You might want to try another ESP and see if you have better results.
I appreciate the input given so far. Here's an update on the stats of the first 3 emails to go out to this list...
First email: http://screencast.com/t/25qLvHJLYzJ
Second: http://screencast.com/t/iKx9x1KPy3Ox
Third: http://screencast.com/t/gwOPuIgf
I definitely am rolling out more campaigns to test, and will be adding more numbers to this list, but I was really expecting a much better engagement rate with the congruence of the ad and email, but maybe this is normal with leads from Opt-Intelligence.
I've tweaked a few elements and will be testing on a new batch of leads to see if any improvement. Will post any significant updates here.
You sample size is too small again man. How expensive is 1000 emails? (Serious question, never bought email lists).
I do not know your experience level, but I can honestly say that the numbers will talk a much different story as they get bigger. Depending on the cost per email, I would email at least 5000-10000 emails before making any judgements.
150 people CAN go wrong. 5000 MIGHT. 10000 MAY. 50000 WONT.
Originally Posted by stackin
I think it would be pretty easy to figure out the math to determine whether this would be worth scaling or not.
From my experience, your results from GetResponse are as good as you're going to get, even with great data. You're sharing IPs with thousands of other customers.
Anyways. To the analysis I'd use.
If you can consistently hit the 2% CTR rate (which is really good, imho) you simply need to look at the EPC of the offers/product you're promoting and extrapolate accordingly.
For arguments sake, lets say you can achieve $1 EPC from each newsletter than you're eCPM based on your current sample size of 150 (which is statistically insignificant, but oh well) is $20 eCPM. Your sending costs (CPM) are more or less negligible with Get Response so a $20 eCPM is great. And that's per broadcast.
Where it gets tricky is looking at the $20 eCPM from a single broadcast and trying to decide if its worth it to buy more data. From a single broadcast, your acquisition costs would need to be around $0.02 to break even. But thankfully you're mailing more than once.
However, even if you mail 10-15 times and can keep the same levels of engagement, your acquisition cost would still need to be well under $0.35. In that sense, the math has never worked for me in purchasing data unless the EPC is really, really good. You're better off looking to acquire your own data and monetize right at the point of signup prior to mailing or managing other people's lists for a rev-share.
Have you had any sales/leads from your three broadcasts? Knowing your EPC is going to help you immensely.
Sample size is small, email campaigns with opt-intelligence should be tested with ad least 500$ (around 1000 opt-ins).
Your open rates are low for the first email. They should be 40% for the first mail and than they might go down to 15%.
Make sure to write in your ad: Click YES and look for the email subject line "xxxx"(Whatever it is) and even add the person sending it like from Jhon Smith.
I don't think you emails are arriving to spam if the domain you are using is new and wasn't used in the pass to send a lot of spam mails. Getresponse has a good send rate.
Hope I helped a bit, good luck
Home > Paid Traffic Sources > Email