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Offer start date 2 years old, will it still be profitable (5)


06-19-2015 05:51 AM #1 sawrubh (Member)
Offer start date 2 years old, will it still be profitable

So I'm planning to run an offer which started in 2013-05-15. I'm wondering if I can still make it profitable? Does the scope for making a campaign profitable depend on the time for which the offer has been running?


06-19-2015 05:54 AM #2 cmdeal (Veteran Member)

Not necessarily.


06-19-2015 06:03 AM #3 arunbasillal (Member)

Your best course of action is to talk to your AM and see if anyone has been running the offer recently. The date might even be wrong, some networks just have random dates and info on a lot of things.

Quote Originally Posted by sawrubh View Post
So I'm planning to run an offer which started in 2013-05-15. I'm wondering if I can still make it profitable? Does the scope for making a campaign profitable depend on the time for which the offer has been running?


06-19-2015 07:54 AM #4 cbrughmans (Member)

Start date has nothing to do with ROI in my opinion. We have offers that started a week ago and are deep in the red, and we also have offers that started 4 years ago and are still in the green. It really depends on the user conversion flow, CR, CTR, eCPM, etc. If you want send over your offer, and we can have a look at its potential to drive revenues on our network. You can reach me best via skype or email.


06-19-2015 08:21 AM #5 acepowermarketing (AMC Alumnus)

sometimes these offers can work out, because maybe everyone already forgot about it, like the du speed du battery campaigns. when all the compliance suddenly sets in, though it is a popular offer, can change the competition that you are up against. you could have hit some less known traffic source, a less known target audience etc.

whatever it is, a simple split test of a few offers will give you an answer, we may not even understand why, but we can keep the one that pays us better, at least for now.

AMs can give advice, but there is a reason why we are the affiliates, we will still make the final decisions and many times despite their experience, still fail to spot up and coming offers, because they don't actually run them. yet if u depend on a few good AMs, your offer hit rate will probably be higher than shooting random offers. of course most of the time you are already lagging, the fact its on the top offer charts means someone has already came in and set up some competition u might not be able to beat. but that's a price to pay for a higher hit rate and more data.


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