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How do you guys figure out your daily P&L's? (2)


06-18-2015 04:36 PM #1 epicskillz (Senior Member)
How do you guys figure out your daily P&L's?

Voluum is awesome as a tracking and optimization tool, and I love it.

However, it doesn't provide a good daily P&L with the click losses and cost tracking isn't quite accurate.

All I want to do is to know, for a certain given day, in MY timezone GMT+8.. How much was SPENT, and how much was MADE.

I don't need to know that the revenue was a result of the spend etc, I just want to know as a business owner, some basic numbers, and am kinda surprised there doesn't seem to be a clear-cut solution? I'd love to be told there is one out there! Can someone enlighten me please?

I used to use Statsremote but alot of traffic sources aren't on there. Some traffic sources also do not allow you to change time zones.

What are you guys doing to get your daily P&L figures or do you simply not get too bothered about it?


06-18-2015 05:59 PM #2 erffiliate (Member)

I would like to know if there is a clear-cut solution to this too.

As we progress on many traffic sources, some CPM cost will not be accurate.
Just want to share. What I do everyday.

Tracker:
- Voluum

Three Traffic Sources:
- A GMT +2
- B GMT +8 (Adjustable )
- C GMT -5

Right now I would want to update on the cost and revenue for yesterday.
1) I will get my spreadsheet ready.
2) I will change my tracker timezone to Traffic Source A.
3) Record my revenue from tracker.
4) Record my cost from Traffic Source A.

Repeat for all campaigns in several traffic sources

This seems the best solution for me so far. I know some people actually increase their CPM rate to about 10 - 20% to compensate for the clickloss and does the cost/revenue in tracker. I don't really like that


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