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My leadimpact "as simple as possible setup" doesn't convert at all... weird (9)

06-18-2015 04:21 PM #1 wiifmdude ()
My leadimpact "as simple as possible setup" doesn't convert at all... weird

Hello guys,

I still had some LI credits left so I decided to run on the simplest possible setup, and it just doesn't convert at all...

Basically the setup is a SOI offer for a store-voucher... displayed on the store URL itself...

e.g. a Home Depot voucher offer on top of Home Depot traffic...

Needless to say that if this doesn't convert, I'm wondering what would convert with this source. But with LI traffic it just doesn't convert : my LP CTR sucks completely (despite the fact that it mimics the store color-scheme) and at the end of the funnel it doesn't convert either...

Do people just don't trust popups at all anymore ?

Thanks,

Cheers,

06-18-2015 05:14 PM #2 tqpt (AMC Alumnus)

I was about to inject funds into LI, but their minimum desposit is 1k - which scares me lol. I'm keen on hearing what STMers experience is with LI..?

06-19-2015 08:23 AM #3 wiifmdude ()

Normally you can get your money back with them after you've tested the water ;-)

I've heard US traffic is shitty but EU better... right now my tests in EU aren't really conclusive A-T A-L-L

06-22-2015 12:27 AM #4 egorpe (Member)

Does anyone know their traffic source now? It used to be Hotbar but it's been dead for a long long time now.

06-22-2015 04:17 AM #5 andy_d (Veteran Member)

I wouldn't recommend low payout offers on LeadImpact.

My 2c.

Traffic simply isn't cheap enough to make it work, and the quality really isn't that great.

06-22-2015 04:30 AM #6 rockstar john (Member)

Are you spinning more than 1 landing page?

06-22-2015 07:26 AM #7 wiifmdude ()

Originally Posted by andy_d

I wouldn't recommend low payout offers on LeadImpact.
My 2c.
Traffic simply isn't cheap enough to make it work, and the quality really isn't that great.

Yeah, $10-15 isn't cheap I recon... but I guess if simple offers don't convert (AT ALL) in the best possible setup I don't see how it could work with more "advanced" products.

Or maybe it's just that some niche do well and others don't.

But lets' be honest : if my "simple as possible setup" was working with LI, I wouldn't be the only one bidding on these targets... A few years back I know Stackman did make it work but maybe this kind of setup is over.

Cheers,

06-22-2015 07:39 AM #8 andy_d (Veteran Member)

Originally Posted by wiifmdude

Do you know if the offer converts at all ?

You've gotta have a good offer before you start throwing traffic at it to determine if it'll convert well on PPV. Ask the network for EPC and volume reports if they have any. If not, it's probably not a great starting point.

PPV is a weird beast to slay.. certain offers work much better than others.. and I believe it comes down to a number of factors..

1) Typical audience - think about the type of people that generally end up with Ad-Ware.. and where that particular traffic source gets their installs from (games, certain software etc..)
2) Your website targeting also can help target a certain demographic of people
3) It's interruptive marketing, so trust is at an all time low.
4) The size of the browser window can have an effect on performance
5) Whatever you're promoting is best received via urgency to act, extremely niche appeal, or an offer that is simply to good to pass up..
6) It also has to be somewhat of a believable funnel. Here's a tip - If something is free - people assume it's too good to be true. Think of ways to overcome that.

06-22-2015 03:27 PM #9 caurmen (Administrator)

Here's a tip - If something is free - people assume it's too good to be true.

Money quote right there.

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